Local small businesses today are faced with significant challenges with marketing. Many small businesses are struggling to keep up in an increasing digital marketing environment, making their likely misconception of what real local marketing costs and
2018-12-03
Many people don’t really figure YouTube into their online marketing strategy, but you should. You need to realize that people are very visual by nature and videos are probably the best forms of presentation because they make use of both audio and visuals.
2018-12-02
For those who work in event marketing or have clients that do, the latest addition to custom audiences that many advertisers have been patiently waiting for is finally here: Facebook Event Interaction Custom Audiences. With this new option, Facebook now
2018-12-02
How to Improve Your Blog Posts With YouTube Videos Do your blog posts need a little pizzazz? Have you considered using video to enhance your articles? Combining YouTube videos with your written content can help you stand out from your competitors. In this
2018-12-02
Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs) *The following is an excerpt from the Expert’s Guide to Local SEO : Google started testing Home Service ads back in 2015 and this originally scared the entire Local
2018-12-01
Migrating your website is never a decision to be taken lightly. Moving to another domain is a real pain in itself, and you have to make peace with the fact that your ranking and performance will suffer from the change, at least a bit. Even more importantly,
2018-11-30
We want other people to like us. It’s a human desire. We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable. So, in conversion optimization, likability is an important and powerful
2018-11-30
Getting Retail Foot Traffic Through Digital Marketing Oct 7, 2015 Retail businesses have the never-ending challenge of getting customers through their doors. This escalating demand has become more significant in the digital age as traditional methods
2018-11-28
Given the incredible amount of focus, time and effort required by small businesses, it can feel very lonely sometimes. The amount of individual time put into small businesses by their owners can result in feelings of seclusion that can keep you outside of
2018-11-28
