Every business wants two main things: traffic and sales. But how do you turn traffic into a sale? That's where creating an email list comes into your online marketing mix. You need to create a list of people who are interested in your tools. Now, you
2022-08-25
We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet
2022-08-25
4 4 My company helps business owners find the right SEO / digital marketing consultant or agency to help them grow their business. So, I am frequently on phone calls with small to medium-sized businesses discussing their goals and their needs, and there is
2022-08-22
Do Raises Make Happy Employees or Is It Something More? Competitive pay and benefits attract talent but organizational culture and values is what keeps them onboard. Image credit: Hero Images | Getty Images ---Shares July 18, 2017 A high
2022-08-22
What if getting answers about your key business metrics was as easy as asking a question in plain English? What if you could simply say, "How many new users did we have from organic search on mobile last week?" ― and get an answer right away? Today, Google
2022-08-19
Face-to-face events have always been a way for B2Bs to effectively reach and communicate with clients and prospects. "Even with the rise of more measureable digital marketing tactics, in-person events continue to be a major avenue for building relationships,
2022-08-19
Back in 2015, Microsoft hired Purna Virji as Senior PPC Training Manager. Purna has extensive knowledge and respect in the online marketing community. Last year PPC Hero named Purna as number 1 Most Influential PPC Expert. This has helped increase the focus
2022-08-15
Gentle reminder to my fellow marketers – people already hate us. If there’s one core thing I’ve learned as a digital marketer, it’s that marketers ruin everything. Instagram was cool before we flooded your feed with ads. ESPN was cool before we made
2022-08-15
A marketing renaissance is occurring for some old trends that may have once become tiresome but are now starting to appear fresh again. Email, direct mail and videos all fall into the category of areas that slowly grew stale as newer digital trends emerged
2022-08-12
