The Case Against Storytelling in Content Marketing 62 My industry colleague and friend, Douglas Karr , inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He
2019-03-08
If you have been following my Online Marketing with SEO work, and have had your share of late nights trying to understand SEO then you will know that Online Marketing and SEO is not as easy as is sometimes suggested. But you will also know if you started
2019-03-08
We’ve witnessed the mobile device continue to give birth to a wide variety of key developments, which allow consumers faster access to the world of convenience. We’re living in a data-driven world, and I believe data will not just be a trend for 2018 but
2019-03-08
37 Free Social Media and Marketing Courses to Elevate Your Skills Today by Brian Peters When I first started out with digital marketing, I was blown away by the sheer amount of online social media and marketing courses available! I read hundreds of articles
2019-03-07
Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to
2019-03-06
In his interview with Tony Simonovsky, renowned digital analytics expert Jim Sterne talks about the impact digital analytics and online marketing have had on consumer behavior and customer experience. He also discusses the challenges and temptations
2019-03-05
10 Steps For Your Content Marketing Strategy In 2018 51 The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content is not only about creating great blog posts that appeal to your desired
2019-03-05
There’s no doubt in the fact that social media is the fastest growing trend in the history of the world. It has successfully revolutionized the mode of communication among humans. Since the past few years there has been a rapid growth in various social
2019-03-04
As digital marketing becomes more powerful and marketing automation pounds away at our inboxes, it feels like marketing is struggling to make an impact. Marketing technology is turning marketing into a game of digital bombardment. You barely touch
2019-03-04
