Every day, it becomes more normal for us to share personal information online. Right now, chances are high that multiple websites and online services have access to sensitive data about you. This can include your address, contact data, and even credit card
2019-04-03
Figuring out online marketing strategies that support your brick-and-mortar store isn’t as difficult as you might think. Many consumers “webroom,” which simply means they research a product thoroughly online and then go to a physical store to make a
2019-04-03
Another year is gone, and both B2C and B2B marketers still continue to be increasingly focused on content marketing. Despite new technology that may take the content production world by storm, movement has been somewhat slow among the masses of marketers in
2019-04-01
Everyone on online marketing knows these duopoly giants in digital advertising: Google Adwords and Facebook Ads. Both business have similarities though each of them differ from the approach in online advertising from advertising budget, audience targeting,
2019-04-01
Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer
2019-04-01
So you’ve run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there’s a great way to market to these lost potential customers. That way is through targeted remarketing. Online remarketing is the
2019-04-01
Marketing Podcast with John Jantsch on Strategy First Marketing A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog
2019-03-31
In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online
2019-03-31
In the wake of yet another update to Facebook’s News Feed algorithm, marketers need to shift their focus from brand broadcasting to referral programs and word-of-mouth, earned social media. Facebook’s Mark Zuckerberg recently sent the marketing world
2019-03-31
