Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing promotions that have little to do with your interests or priorities. Ever ordered a
2024-05-08
Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and creative solutions, from food and beverage brands. Visit our site each Thursday
2024-05-08
There’s some big news in the marketing world that you may have missed: the U.S. multicultural population is growing even faster than previously realized. That’s according to revised 2020 population data from the U.S. Census bureau, which Claritas recently
2024-05-02
Data quality is essential for any analysis or business intelligence. Employing best practices lets organizations address issues that become even more critical and challenging as teams build a data analytics pipeline. Subtle problems can get magnified by
2024-05-01
When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging (fMRI) technology and traditional psychological research techniques, Lieberman's
2024-04-29
Consistency is everything in marketing, but it’s challenging to achieve. Brands are expected to be present on every channel, accessible from every type of device or platform, and reach consumers in whichever way they prefer. With so many expectations around
2024-04-28
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives
2024-03-07
“We want to create the kind of investor we needed when we set out to build our own companies,” Taavet Hinrikus, cofounder of early-stage investment fund Plural explains. Plural’s founders—who have raised €250 million ($247 million at today's
2024-02-20
Facebook parent company Meta Platforms (META)stock is getting cooked as the technology company spends money manufacturing virtual reality hardware, generating awareness, and finding friends for a future in the metaverse. The advertising budgets of its
2024-02-10
