Greetings from a very loud hotel lobby in Madrid. I had the opportunity to speak at a pair of events in Europe this week – and might squeeze in some tapas before heading back home, if anyone has any recommendations. I decided to write a bit on the topic of
2023-08-16
Youth are accessing a remarkable number of mediums (often at the same time!), and are constantly exposed to a wide and deep array of content. This spans the gamut from texts and notifications, to TikTok videos and Snap(chat) stories, to Twitter Spaces and
2023-08-01
Go Bigger with Jellysmack → Most creators today are pressing publish for more than just the fun of it. Creators we speak to are certainly moved to make something unique, but many are also being moved to build businesses. The next iteration of the global
2023-07-31
Career website Zippia estimates that there are more than 26,000 social-media managers in the US. While the social-media profession continues to grow in popularity, many social-media managers are deciding to leave their positions for greener
2023-07-02
Earlier this year, when BuzzFeed announced plans to start publishing AI-assisted content, its CEO Jonah Peretti promised the tech would be held to a high standard. "I think that there are two paths for AI in digital media," Peretti told CNN. "One path is
2023-06-24
In early 2015, not long after Serial came out of left field and inaugurated a golden age of podcasting, another breakout audio production caught fire. The show, Invisibilia, a science-y narrative series about “the invisible forces that control human
2023-06-23
Continue reading the main story Broadcast News Is at Center of Fight Over Noncompete Clauses Job-switching barriers are routine at TV stations, even for workers not on the air. A proposed federal rule would curb the practice across all fields. Send any friend
2023-06-22
TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising, and how they can tap into the power and influence of TikTok to maximize their promotions. To help with this, TikTok
2023-06-12
We Need To Talk About Dialogue Marketing How classic formats from catalogues and direct mail to events and product sampling can be optimised in a data-driven world By Maren Seitz, Head of DACH, at Analytic Partners The world of marketing is becoming ever more
2023-06-07
