Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face
2025-05-23
Eleven years ago, I co-founded Brazil’s first investigative journalism agency, Agência Pública, at a time that the disruption of industrial journalism was just beginning. Since then, thousands of journalists have been fired from legacy newspapers in
2025-04-12
A bill now before the Turkish parliament that purports to want to combat "fake news" is being sharply criticized for potentially expanding the control of the government over the internet and the media. If enacted, the law could allow the government to
2025-04-02
For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often
2025-01-26
Savvy marketers are always looking for what’s next. With more channels now available than ever before to reach consumers – from TV to web to social media – forward-thinking brands recognize that embracing different and emerging platforms is key to not
2025-01-23
If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention. When we analyze the Digital Marketing world, we see that the same has been happening: wherever you are, you’ll
2024-12-04
As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and strategies that are part of these communication actions in the online media. After
2024-11-06
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing, Vericast It’s about to get more expensive to connect with your target audience
2024-10-25
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or haven’t adopted one yet. A digital marketing strategy is essential because it gives
2024-05-18
