Should I focus on getting better at Google Analytics? What did it mean to be “good with data”? So while I dabbled over the years, I failed to really make progress on my rather vague goal of becoming a more quantitative marketer. Then about two years
2024-05-21
Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy, executing on topics, interviewing experts, making rounds of edits, promoting on social media, etc. Given all the people,
2024-05-19
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You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content that ranks on Google and drives business results? On September 7, I moderated a
2024-05-13
Playing to win now means doubling down on strategy “The content you create provides no sustainable competitive advantage for your business.” Robert Rose kicked off Content Marketing World 2022 with that bold statement. Even the most exceptional work will
2024-05-09
LinkedIn Every job has the right tool. That’s why it is essential for digital marketing agencies to have the BEST tools possible! When you set out to market your business, there are a lot of tools to choose from. It can be a bit daunting! The good news is
2024-05-07
Looking for the best content marketing tools? Are you finding ways to save more time on content creation? You’re in the right place. As a marketer, you know the importance of creating valuable content for your audience. Engaging content is what helps
2024-05-05
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news
2024-04-30
Savvy marketers have always understood the fundamental distinctions between B2B and B2C marketing. At the most basic level, these differences boil down to who you’re directing your messaging toward. B2C marketers sell to everyday consumers, while B2B
2024-04-29
Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best practices. We’ve all been there. Overcomplicating content can take many forms: Content
2024-04-22
