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How To Promote a Blog Without Using Social Media

How To Promote a Blog Without Using Social Media

Blogging is an excellent way to share your thoughts and opinions, grow your business and develop an online brand. But for your blog to succeed, you must find ways to promote and reach new readers. Social media is one popular means of growing traffic and can

How To Ensure Optimal Visual Experiences Across Devices

How To Ensure Optimal Visual Experiences Across Devices

Open the best-converting page on your website on three devices – mobile, tablet, and desktop. Really, do it. I’ll wait. Does your content display as well as you expected it to? Many marketers will find it doesn’t. The user experience and messaging

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content pillars for your website. Grab a seat, a pen and paper (or laptop), then

What is quality content?

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to

Journalists: The Secret Weapon for Your Content Marketing Team

Journalists: The Secret Weapon for Your Content Marketing Team

If you’ve ever read a compelling feature story and felt an overwhelming emotion or urge to act, you’ve witnessed the power of the journalist.  Whether I’m reading an exposé about the last true hermit in Maine or a story about young girls forced to

Council Post: What Your Competitors Can Tell You About Your Content

Council Post: What Your Competitors Can Tell You About Your Content

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agencyLouder.Online. When done right, content marketing is an excellent digital strategy. But it’s easier said than done. If you’re struggling to take your content

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content. No wonder Facebook and YouTube are the most popular social networks

How to Stop Using Big Words Unnecessarily in Your Content [5 Great Tips]

How to Stop Using Big Words Unnecessarily in Your Content [5 Great Tips]

Using big words might sound cool in person, but in writing, it can have negative results. Because it can alienate your audience. When you write clearly and to the point, without words that confuse people, you build a strong connection with the reader. And