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Content marketing can get attention for your company. Publishing original research can earn something much more elusive: authority. Producing original research indicates your brand has insights about your industry that no one else owns. Given how hard it is
2024-10-26
How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you need to be tracking your website's source/medium data. This stat is essential for
2024-10-19
Hi from a sweaty New York City. That’s my new acronym: Thank God For Air Conditioning! While sidewalk cafes continue to abound in New York City, I recommend opting for the cool air conditioning inside. One overpriced cup of Joe buys you a comfortable place
2024-09-25
Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We think of all the purposeful formatting and structuring of our content. Because it
2024-09-22
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you revisited your personas — it’s now time to dedicate time to it. What
2024-07-27
Picture this: You’re an editor at a well-known and well-respected publication — let’s say Fast Company. You open your laptop to start your day, take a deep breath, and navigate to your inbox. You see hundreds of emails staring back at you from people
2024-07-18
While it may feel like you can document your annual content marketing plan and let it run its course, it needs a mid-year check-in. What newopportunities and threats exist? Have your team resources changed? Can you still meet your goals without setting fire
2024-06-22
5 Reasons Companies Are Going Headless Friday, August 19, 2022 Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important
2024-06-16
Social media networks have made the news for all the wrong reasons this year. But LinkedIn is the exception, rolling out a steady stream of new features and avoiding controversy. The latest is a new collective for B2B marketers that just happens to work as
2024-06-15
