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How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content pillars for your website. Grab a seat, a pen and paper (or laptop), then

What is quality content?

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to

Journalists: The Secret Weapon for Your Content Marketing Team

Journalists: The Secret Weapon for Your Content Marketing Team

If you’ve ever read a compelling feature story and felt an overwhelming emotion or urge to act, you’ve witnessed the power of the journalist.  Whether I’m reading an exposé about the last true hermit in Maine or a story about young girls forced to

Council Post: What Your Competitors Can Tell You About Your Content

Council Post: What Your Competitors Can Tell You About Your Content

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agencyLouder.Online. When done right, content marketing is an excellent digital strategy. But it’s easier said than done. If you’re struggling to take your content

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content. No wonder Facebook and YouTube are the most popular social networks

How to Stop Using Big Words Unnecessarily in Your Content [5 Great Tips]

How to Stop Using Big Words Unnecessarily in Your Content [5 Great Tips]

Using big words might sound cool in person, but in writing, it can have negative results. Because it can alienate your audience. When you write clearly and to the point, without words that confuse people, you build a strong connection with the reader. And

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of strong content to fill your social media editorial calendar year-round, especially

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

AI Content Marketing: The Ethics and Risks for Ecommerce Brands

A major part of effective Ecommerce marketing involves writing search engine optimized content, a job that can be rather tedious. It is no wonder some writers attempt to simplify the task using artificial intelligence (AI) generated content. However, this