Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of senior executives. It’s not just a marketing-industry problem, either. In a survey of
2023-04-19
Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their options. These other options are generally high-quality brands that do tend to
2023-04-16
Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers entered a new content battleground. Not only can brands and people become writers and
2023-04-13
One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it
2023-04-12
The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures, political division, war, and an ongoing climate crisis – so it's no wonder that this
2023-04-12
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Whether you are looking for
2023-04-12
In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land analysis of Fred indicated that the update
2023-04-12
Once you’ve mastered the basics of Google Docs, it’s time take your documents up a notch. Some documents need to include citations, while some can benefit from charts or a table of contents. Others may require a watermark for security or branding
2023-04-04
Gen X move over. The next generation knows what they want from hotels, and it's not bad at all. In order to start a conversation prior to our big hotel event in London this coming Wednesday, Senior Hospitality Editor Sean O’Neill took a very deep dive into
2023-04-04
