The holiday season is known as a season for giving and spending time with family. As more households open their doors and host gatherings for their immediate and extended family, they are returning to some old spending behaviors. But with new dynamics —
2023-02-26
Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for nothing. But did you know that you can (and should) use a year-round marketing
2023-02-26
One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting
2023-02-26
Social media channels have unmatched potential to help your brand reach and engage your community in an incredibly cost-effective way. Although individual channels rise and fall in popularity—in some cases because of new ownership—social media has
2023-02-25
Tools How To Build A Winning MarTech Stack In 2023 Discover the leading tools and solutions you should consider including in your MarTech stack for 2023 and beyond. Director of Marketing at Search Engine Journal Bio Follow By clicking the "Sign Up" button, I
2023-02-25
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces –
2023-02-25
Lumar’s SEO & digital marketing interview series continues this week with a conversation between Senior Technical SEO, Jamie Indigo, of Lumar’s professional services team, and Angelo Cosma Galluzzo, SEO Executive at AIP Media (and a recent first-time
2023-02-25
The slavemaster, Kraznys, cannot believe his luck. Daenerys, of the House Targaryen, the First of Her Name, Breaker of Chains and Mother of Dragons, has just offered to sell him one of those dragons in exchange for 8,000 Unsullied slaves. The Unsullied are
2023-02-25
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can
2023-02-24
