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TikTok algorithm mystery: What we know, and don’t know, about the Chinese government's control of the app

TikTok algorithm mystery: What we know, and don’t know, about the Chinese government's control of the app

For years, TikTok has been harshly criticized by lawmakers, experts and commentators for its data collection purposes. Another area of concern, though, is gaining increased traction: Whether the Chinese government is manipulating the TikTok algorithm in order

B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more - Heinz Marketing

B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the

Goldilocks influencers: Why high follower count may not be the best driver of engagement on social media

Goldilocks influencers: Why high follower count may not be the best driver of engagement on social media

Researchers from Goethe University Frankfurt, Frankfurt School of Finance and Management, and KU Leuven published a new article in the Journal of Marketing that examines which social media influencers are most effective at turning advertising budgets into

Molly Russell coroner calls for review of children’s social media access

Molly Russell coroner calls for review of children’s social media access

The coroner at Molly Russell’s inquest has recommended that the government considers separate social media platforms for children and adults as he called for a review of child use of online content. The senior coroner Andrew Walker, who presided over the

Kagan: Where automated, self-driving vehicles are today and what's next

Kagan: Where automated, self-driving vehicles are today and what's next

We’ve been hearing so much about the amazing future of autonomous and self-driving cars for several years. And while I do believe the future will be filled with a wide variety of self-driving technologies that today we only see today in sci-fi movies,

Kanye West to buy struggling right-wing social media platform after getting suspended for anti-Semitic rants

Kanye West to buy struggling right-wing social media platform after getting suspended for anti-Semitic rants

Kanye West to buy struggling right-wing social media platform after getting suspended for anti-Semitic rants Brad Reed October 17, 2022 US rapper Kanye West (C), attends a fashion show during the Paris Womenswear Fashion Week, in Paris, on October 2, 2022.

With Social Media Changing, Has Advertising Reached Peak 'Purpose'?

With Social Media Changing, Has Advertising Reached Peak 'Purpose'?

It's hard to overstate just how dominant purpose-driven advertising has become at award shows. Eight of the 11 Grand Clio winners this year were purpose-based campaigns—and they were even more triumphant in the south of France. But all trends eventually run

Kagan: Facebook ignores hacked user plea for help

Kagan: Facebook ignores hacked user plea for help

We’ve all heard the horror stories about stolen identities when our names and photos are stolen and used to create fake accounts on social media like Facebook and Twitter. It has happened to me before on Twitter, but they corrected the problem quickly. Then

How TikTok’s algorithm made it a success: ‘It pushes the boundaries’

How TikTok’s algorithm made it a success: ‘It pushes the boundaries’

It is, quite literally, the trillion dollar question: how did TikTok go from a niche social network for lip-syncing teens to the most popular app in the western world, threatening to knock Facebook off its perch entirely, in just a few short years? There are