26 Cheat Sheets Every Successful Digital Marketer Needs

• Updated on: 2020-02-27
• Read original article here

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change.

So how do you stay on top of it all?

You’ve come to the right place. Here’s an updated and current list of nifty digital marketing cheat sheets that will help you execute various activities to perfection. Every one of them is borrowed from expert sources who’re experienced or have built the best tools for the topic that we talk about.

(I’ve developed my own cheat sheet for content marketing ROI — because that’s the biggest challenge I hear from marketers today. And also created a MASTER cheat sheet for you with no registration required – linked at the bottom of this article.)

So, without further ado, let’s dive into this list — I’m sure it will make your life easier and help you get the results you want from your digital marketing efforts!

Content marketing is arguably the most important component of digital marketing. This periodic table of Content Marketing from Econsultancy highlights the eight areas that are key to your content marketing success. You’ll find everything from content marketing goals to content formats, types, topics, and metrics, organized in a visually appealing way, so you can deliver great content your customers will love.

Creating compelling content is no easy job. This list from Copyhackers covers 101 writing Dos and Don’ts to help you write great content that engages and converts.

How do you create the blog posts that will get your audience’s attention and stand out from the sea of content out there on the web? This infographic gives you the blueprint for writing a great blog post, everything from the headline to intro, main copy, visual elements and social sharing.

Blogging is the heart of your content marketing strategy. Blogs drive traffic to your website and allow you to make a connection with visitors. Being able to continually come up with ideas for your blogs, however, can sometimes be a challenge. This comprehensive infographic shares over 50 content topics and types that will surely fire up your inspiration today and help you create quality, valuable content to keep your audience coming back for more.

Creating valuable content is only half the battle. If you can’t get your content in front of your target audience, you’re not going to get the traffic and conversions you’d like to see from your blogging efforts. This checklist from Buffer shares 11 effective strategies they’ve learned from content promotion experts to help you get your content out there and make sure it is seen by as many of your target customers as possible.

Wondering what the optimal length is for your social media, web content, headlines, and meta data? Sum All and Buffer pulled together this amazing infographic that summarizes the ideal length for your tweets, Facebook posts, and more.

Want to connect with blog editors and thought leaders to pitch a guest post or ask for help in promoting your content? Explore this blogger outreach checklist to help you research, target, and reach out to individuals with whom you want to work.

Are you using social media but not really seeing the ROI you expected? Maybe you aren’t sure what platform is best for your brand or are inconsistent in posting.

This handy post shows you everything you need to know about image sizing for your social media profiles, keyboard shortcuts, best days and time of day to post on Facebook, Twitter, Pinterest, YouTube, and Instagram, to help you get the most out of your social media marketing efforts.

Visuals are central to social media posts, so images warrant a special mention here. It’s hard to keep up with all the sizes and specs for each channel. Plus, they often change! Check out this handy infographic that provides all the information you need on sizes for each platform.

Influencer marketing is now a key aspect of digital marketing, especially for brands. Influencers are replacing brand ambassadors as the face, voice, and advocates of the brand. This post will help you define your influencers, reach out to them, and work with them to connect better with your customers.

This eBook-like cheat sheet walks through all the key components of a successful inbound marketing campaign and how you can go about accomplishing each, everything from blogging to social media, lead generation, email marketing, marketing automation and analytics.

While you’re at it, there is also this infographic from HubSpot that provides a quick refresher on the inbound process, from traffic to conversions.

Taking on a site audit is a huge task; Annie Cushing has made it manageable with her comprehensive site audit checklist. The Google sheet covers every imaginable category of SEO and every little task within.

This infographic from SEO & Digital Marketing agency LeapFroggr is a must-have for any digital marketer’s toolbox. It includes practical SEO tips and best practices you can implement, everything from market and competitor research to on-page and off-page SEO, to ensure your great content and websites are getting searched and seen by your target audience.

While targeted at web developers, this cheat sheet from Moz is great for SEO newbies and experts alike, because it includes all the SEO best practices you need to keep your sites search-friendly, including HTML elements, social metadata, URL and hyperlinking tips.

Totally new to SEO but want to optimize your blogs for SEO and search ranking right away? This infographic offers six important SEO best practices you can implement today, with a checklist you can hang to your wall as a quick reference for future blog posts you’re creating.

Well, if you had the full list of ranking signals Google uses, you wouldn’t be reading this post. There is a lot of debate among SEO experts on various ranking factors that Google may or may not reward or penalize, the characteristics of these factors, and the weight that Google assigns them. Here’s one compilation from Backlinko — but take it with a pinch of salt and do your own research.

With Google constantly updating their algorithms — they make over 3,000 changes a year — it’s hard to stay up-to-date with it all. It’s critical for SEOs to know when major changes are happening to the Google algorithm so that they can examine changes in rankings, traffic, and search visibility.

Luckily, Moz has chronicled all notable Google updates since 2000 for easy reference.

Local SEO is the new yellow pages – the best way to reach customers in your city or neighborhood, right when they need you. This local SEO checklist outlines the best practices for you to get more local customers via search engines.

Landing pages are critical to your digital marketing strategy. They are built to attract and convert leads, so making sure they are optimized to do just this is vital.

Here’s an infographic that outlines the best practices of landing pages, and explains constituent elements like headlines, introductions, USPs, credentials, FAQs, and CTAs in detail.

Don’t think your landing pages are delivering the results you want to see? Here’s a checklist from Klientboost and a list of questions from Unbounce you can use to make sure you’re not missing any of the key elements that will help you build a remarkable landing page that converts.

How do you make sure your web pages are attracting and converting your target audience?

Take a look at this conversion rate optimization checklist with details on how to choose KPIs and A/B testing.

When you use paid search marketing, then you need to make sure your money is working to give customers more visible ways to connect with you. You can boost your Google Ads performance by adding ad extensions that simply help you grab more SERP space without increasing your spend.

Retargeting/remarketing is one of the most effective ways to bring back customers and increase sales by chasing them (subtly) across the web. However, you need a checklist for remarketing to make sure you’re not leaving money on the table.

Email marketing is the best way to generate and nurture your leads. In fact, it has frequently proved to be the marketing channel with the highest ROI. Email gives you an opportunity to connect directly with your customers at a time of your choosing, with carefully selected, personalized messaging.

If your email marketing isn’t generating the results you want, it’s time to dissect what you’re doing. Optimize your marketing emails with these conversion-focused elements.

If you’re new to Google Analytics or need a refresher, here’s a great cheat sheet that provides a comprehensive overview of all the Google Analytics metrics and dimensions you’ll want to be tracking to measure and improve the ways customers engage and interact with your website.

Simplify the world of Universal Analytics with this nifty cheat sheet that covers generalities, method and field reference, and limits and quotas in the new improved Google Analytics.

The usability of your site matters just as much as your message. Google too places extra importance on UX for search visibility. Be sure that you are using best practices and discover how to overcome challenges with this usability checklist infographic.

Launching a website is both exciting and stressful. You need to take care of everything from proofreading your copy to performance testing after the launch (or relaunch). Make sure you don’t forget any details with this website launch checklist.

When it comes to a website launch, even the best experts miss out on little things, so here’s another checklist. And here’s yet another, just in case, you know!

If you’ve made it this far, here’s a special treat for you… A MASTER CHEAT SHEET with a most of the checklists above, ready to use — just make a copy for yourself and get on with your campaigns!

What other cheat sheets and resources do you use to improve your digital marketing efforts? Please share your ideas in the comments!

Are you interested in engaging and converting new customers for your business? Contact me here and let’s talk about how we can help.