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30 Content Upgrade Ideas to Grow Your Email List (Updated)

30 Content Upgrade Ideas to Grow Your Email List (Updated)

How would you like to grow your email list 10X faster? Content upgrades are one of the biggest breakthroughs that marketers all across the industry are raving about, and they result in huge subscriber increases. In this guide, we’ll share 30 content upgrade

How to Surpass Other Tech Companies in Google

How to Surpass Other Tech Companies in Google

Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO

Here's a script to stop ads from showing next to offensive videos

Here's a script to stop ads from showing next to offensive videos

At SMX West a few weeks ago, I was a panelist for the session, “How to Find, Hack, and Build Great Scripts.” I found one of the scripts presented by my co-panelists so interesting I decided it might be worth sharing with everyone here. This script helps

Effective Digital Marketing Takes Both Hands

Effective Digital Marketing Takes Both Hands

He's Human, After All: 5 Times Elon Musk Completely Fai... Effective Digital Marketing Takes Both Hands On the one hand, SEO is about understanding and exploiting search algorithms and user trends; on the other, a deep understanding of a client's business and

4 mistakes to avoid during a website audit

4 mistakes to avoid during a website audit

As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few

Patent 1 of 2: How Google learns to influence and control users

Patent 1 of 2: How Google learns to influence and control users

Sign up for our daily recaps of the ever-changing search marketing landscape. Patent 1 of 2: How Google learns to influence and control users Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context

Is Google really keeping fake listings off Google Maps?

Is Google really keeping fake listings off Google Maps?

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I

Link building: Preliminary research and analysis

Link building: Preliminary research and analysis

Sign up for our daily recaps of the ever-changing search marketing landscape. Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search