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How to Check for Duplicate Content During an SEO Audit

How to Check for Duplicate Content During an SEO Audit

Different types of content issues can plague a site – from URL-based content issues to physical duplicate content, actually replicated from page to page without many changes. As if that weren’t enough, you have other WordPress-specific duplicate content

How to Evaluate Content Length in an SEO Audit

How to Evaluate Content Length in an SEO Audit

Most SEO audits tend to identify thin content to avoid penalties, but what about other items that are technically necessary? From thin content to image links on a particular page, images that are missing alt text or images that have too much alt text, Flash

Why the purpose of your text is important for SEO

Why the purpose of your text is important for SEO

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. As text makes up a large part of most websites, it’s an important thing to focus on. You can work

Top 10 Link Building Techniques Used By SEO Experts

Top 10 Link Building Techniques Used By SEO Experts

Contact Top 10 Link Building Techniques Used By SEO Experts Link building is the key in any SEO strategy to work well. Having a good link building campaign is vital to increase the authority of your website in google terms. This results in generating quality

How SEOs Can Work with the Sales Team to Drive Business Growth

How SEOs Can Work with the Sales Team to Drive Business Growth

We are all familiar with the age-old tale of how marketing and sales teams once ran in complete silos. In fact, many organizations still function this way. At the end of the day, there is no major difference between marketing and sales. We share the same

4 elements every content medium needs to have

4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you knowwhat you want to say.

5 Proven Strategies for Improving Your Online Exposure

5 Proven Strategies for Improving Your Online Exposure

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small businesses can start to wonder how on earth they can

Why marketing technology is sucking the life out of the marketing profession

Why marketing technology is sucking the life out of the marketing profession

In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in

Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at