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6 Actions You Must Take After an SEO Audit

6 Actions You Must Take After an SEO Audit

Want to improve the organic search visibility of your website? Step one is commonly an SEO audit. An SEO audit can produce valuable insights. It reveals past SEO strategy and tactics – or lack thereof – and is a fresh way to get started with a new

5 Effective Video Marketing Strategies

5 Effective Video Marketing Strategies

Experts say that by using 5 effective video marketing tips, you can boost conversion by up to 86%. Before digging into how you can make a perfect video marketing strategy, let’s first talk about the importance of video marketing in this era. A lot of

4 Common In-House SEO Challenges & How to Overcome Them

4 Common In-House SEO Challenges & How to Overcome Them

Having spent six years as a manager on an in-house SEO team, I recently started working for an enterprise SEO software company, working with in-house teams in a B2B capacity. One of the biggest realizations I have had so far in my new role is that –

SEO and cybersecurity: Incorporating cybersecurity into your SEO strategy

SEO and cybersecurity: Incorporating cybersecurity into your SEO strategy

Every site needs to be secure and there are no “too small” or “too unnecessary” sites for malicious attacks. Online businesses are fully centered on high search rankings for online reputation and profits. For this purpose, they often implement the

5 Lead Generation Techniques For SaaS Businesses

5 Lead Generation Techniques For SaaS Businesses

Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality

How Important Is an H1 Tag for SEO?

How Important Is an H1 Tag for SEO?

But it isn’t just making sure we use H1s on webpages or even how we use them. It’s actually understanding what an H1 is (in modern definition) and how it fits into a page’s organization. More importantly, it’s knowing how an H1 – and other header

How To Do Local SEO for Businesses Without Physical Locations in 2021

How To Do Local SEO for Businesses Without Physical Locations in 2021

Moz Get the most out of Moz Pro with a free 30-minute walkthrough. An all-in-one SEO toolset to boost your search engine rankings. Spot opportunity in target markets with local metrics and top SERP competitors. Research Tools See how complete and consistent

How Misspelled Keywords Affect SEO

How Misspelled Keywords Affect SEO

Today’s Ask an SEO question comes from Frank in Phoenix. Frank asks: I love to talk about the evolution of SEO from tricks and tweaks to real marketing, and this is a great example of that. In the pre-Google days of SEO, search was really simple. The

10 Ways Website Structure Can Affect SEO

10 Ways Website Structure Can Affect SEO

Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your