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Effective Digital Marketing Takes Both Hands

Effective Digital Marketing Takes Both Hands

He's Human, After All: 5 Times Elon Musk Completely Fai... Effective Digital Marketing Takes Both Hands On the one hand, SEO is about understanding and exploiting search algorithms and user trends; on the other, a deep understanding of a client's business and

4 mistakes to avoid during a website audit

4 mistakes to avoid during a website audit

As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few

Patent 1 of 2: How Google learns to influence and control users

Patent 1 of 2: How Google learns to influence and control users

Sign up for our daily recaps of the ever-changing search marketing landscape. Patent 1 of 2: How Google learns to influence and control users Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context

Is Google really keeping fake listings off Google Maps?

Is Google really keeping fake listings off Google Maps?

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I

Link building: Preliminary research and analysis

Link building: Preliminary research and analysis

Sign up for our daily recaps of the ever-changing search marketing landscape. Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search

Strategies for capturing 'made in the USA' searches

Strategies for capturing 'made in the USA' searches

In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of

On The Future of Apple and Google

On The Future of Apple and Google

steve cheney – technology, business & strategy On The Future of Apple and Google Posted on: September 28, 2014Posted in Mobile , Social When Tim Cook was interviewed by Charlie Rose after Apple’s mega launch event a few weeks ago, he scoffed at any

[HOW TO] Brilliantly Scrape Twitter Data With Microsoft Excel

[HOW TO] Brilliantly Scrape Twitter Data With Microsoft Excel

Who doesn’t love data? Not just Data who was in Goonies, but cold hard Twitter data? Back in the day (I guess I am showing my age here), the character Data had all the gadgets in Goonies. No matter the situation he seemed to always have some contraption

Google Didn't Intend For SEO's To Use The Keyword Planner This Way

Google Didn't Intend For SEO's To Use The Keyword Planner This Way

Just practicing my Upworthy titles. Did it make you click? Now that you’re here, we’ll look at what I’m talking about in a moment. But first let’s set the scene as to why and when you’d want to use keyword planner in such unorthodox