Google recently unveiled mobile page speed industry benchmarks and analyzed customer behavior to figure out how the two lined up. That’s a problem. It means the vast majority of mobile websites are losing money, practically forcing customers to bounce and
2022-04-09
Sign up for our daily recaps of the ever-changing search marketing landscape. We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level
2022-04-09
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: Yet it is common for major brand stores to not
2022-04-06
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the
2022-04-06
Successful digital marketing and website optimization = more business. Yes, it’s a fact and that’s great… But what about hacking your way to growth as a new entrepreneur working alone i.e. a ‘solopreneur’? The phenomenon has arrived and it’s
2022-04-06
The hardest part of running a business is getting your target customers to know that you exist. It does not matter how good your product or service is. As long as you are not visible to your potential customers, they might never get a chance to try your
2022-04-05
You are close to launching your startup and sharing your product with the public. One of the most important things you want to do is to drive traffic to your site. Blogs are a great way to start educating them about your product. However, just writing a
2022-04-03
Have you ever wondered just how much SEO power you could have? Maybe you’ve been trying to rank for a specific keyword and you keep losing out to other sites. Or maybe you’re on page 1 but you’re further down than you’d like to be. In other words,
2022-04-03
Content is gold, and much of that content is in English. However, two-thirds of Internet users browse in languages other than English. A few years ago, Harvard Business Review featured a story in regards to consumers and languages. The article produced a
2022-04-03
