A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization that shines brightly for a short while… before fading away to nothing. As an e-commerce web shop
2022-06-04
We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords. We discovered these trending topics by looking at the keywords in our database that had the highest average search
2022-06-01
Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there
2022-05-31
Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for
2022-05-31
Six new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max, Google’s newest campaign type, is a major focus of this year’s Google Marketing Live. Here’s
2022-05-31
Sign up for our daily recaps of the ever-changing search marketing landscape. 5 steps to success for low-conversion-volume accounts in AdWords You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist
2022-05-24
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your
2022-05-24
41 of the Best SEO Job Interview Questions Stoney G deGeyter I’ve never been a fan of judging a job candidate’s qualifications by their degrees or certifications. Sure, those can provide some helpful overall insight, but they usually have little relevance
2022-05-24
Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed
2022-05-24
