Publishers that are serious about dominating the SERPs spend years honing their ability to produce intoxicating content for their readers. I would know because I’m one of them. Yet, when it comes to SEO, that’s only half the battle. As Google’s
2020-08-29
Law Debunking 4 Common Misconceptions Of Web Accessibility Almost every business owner in America is aware of the legal requirement of optimizing the web accessibility of their business website. But a few of them might have some misconceptions regarding the
2020-08-27
Search engine optimization (SEO) is a vital part of any B2B marketing strategy. You don’t need to be an expert at SEO, but it helps to have an understanding of the general principles and know a bit beyond the basics. Ideally, your B2B firm will partner with
2020-08-21
Consider this scenario: Your website has been enjoying high SEO rankings. Like a responsible business owner, you check the analytics one day. Instead of good news, though, you find your rankings have suddenly dropped. First, breathe. Do not panic. There are
2020-08-20
Before coming to the main topic, let us indulge in the idea of what is typical B2C business. Well, a B2C business is a site that is solely meant for the customer. It is a business to customer relationship, which can help you to have a proper ailment to
2020-08-19
What if we’re thinking about SEO all wrong? Don’t get me wrong: SEO still matters. This post will just bring to light some of the misguided notions and incomplete narratives about SEO that masquerade as good advice. And one of the most fundamental
2020-08-18
Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly
2020-08-16
PPC Protect Images by PPC Protect. Used with permission. Display ads. Are they a cheap alternative to search ads to help drive conversions, or are they just a huge waste of money? If you don’t have time to read this article, and want to skip to the good
2020-08-14
This week’s Ask an SEO question comes from Ibrahim in Ibadan. He asks: So you want to start your own agency? Thirteen years ago I took the plunge and left the agency where I was working and started my own thing. In those 13 years, I’ve been both poor
2020-08-07
