Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have). But being able to
2020-10-25
Do you regularly see the wrong content ranking for a keyword? Are you worried that your pages compete with each other in the SERP? If so, chances are you are experiencing keyword cannibalization on your site, and as a result, it is not achieving its
2020-10-25
In the early days of the internet, businesses were slow to recognize how critical a marketing and sales tool it would one day become. But once the majority saw the potential, business websites were suddenly a mission-critical part of every company's
2020-10-25
The more things change, the more they stay the same. For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right time. And throughout that time, generation
2020-10-22
COVID uncovers a lot of fragility in our lives. One of them: how companies reach customers. Many markets move online overnight amid the painful realization that not being visible online is a very fragile place to be. The second-order result of this big wave
2020-10-22
Do you want to put your content in front of high-value audiences who are currently out of your reach? Want to know the best way to do so? Never heard of it? Don’t worry… Content syndication, in simple words, means re-publishing your content on other
2020-10-22
Google which is the largest search engine is powered by more than 2 billion cod lines, written by some of the most creative minds in the world. Through the years, these people have known that Search engines have become very smart and can also display the most
2020-10-21
What reports do you look at in Google Search Console? Is it the links to your site? Or, your crawl errors to see if you need to implement any 301 redirects? Do you think of adjusting your URL parameters at all? You can use Google Search Console for pretty
2020-10-19
Content marketers have a difficult job strategizing, planning, creating, and distributing content. Not every piece of content they publish will capture the top spot on a search engine results page. This may happen due to the overwhelming amount of content
2020-10-18
