Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every
2022-01-13
Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about holistic search, but no one’s doing it.” This always surprises me for three
2022-01-12
Convince and Convert: Social Media Consulting and Content Marketing Consulting by Andy Beohar HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some
2022-01-12
I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never
2022-01-12
The Ultimate SEO Audit Checklist Brian Harnish If you want the Ultimate SEO Audit Checklist, you’ve come to the right place. Did you know that Google has approximately 200 ranking factors ? For SEOs, Google has always maintained that chasing after the
2022-01-09
Many experts will tell you that all you need for a successful online marketing strategy is to simply create high-quality content and the rest, like traffic and leads, will come. Unfortunately, nowadays, things don’t always work out that easily. Take a
2022-01-09
Whether you’re building a brand on social media, marketing a business event, or campaigning for a cause, you’re fighting everyone else for space — not just your immediate competitors. In today’s market, social media noise is a serious problem,
2022-01-07
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available
2022-01-06
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right
2022-01-04
