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Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google: Why We Don't Disclose Most Google Updates & Algorithm Changes

Google's John Mueller addressed the question of why they don't disclose most Google algorithm updates and changes in this mornings Google hangout not just once, but twice. He did so at the 8 minute mark and the 14:18 minute mark into the video. The short

Google expands fact checking effort to all searches worldwide

Google expands fact checking effort to all searches worldwide

Sign up for our daily recaps of the ever-changing search marketing landscape. Last October, Google launched support to highlight fact-checking articles within Google News in the US and UK. Now those articles will get special presentation as part of general

5 quick SEO wins for new clients

5 quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the

10 Rules for Video Marketing & SEO Success

10 Rules for Video Marketing & SEO Success

Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technology advancements, have made it easier and more affordable for people to create video content. It is predicted that by 2019,

5 Steps to Creating Personalized Content Experiences for ABM | Marketo

5 Steps to Creating Personalized Content Experiences for ABM | Marketo

It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of

6 Practical SEO Expert Tips For Attracting Website Traffic

6 Practical SEO Expert Tips For Attracting Website Traffic

If you don’t follow SEO trends and tips, and your site lags behind the competition in terms of optimization and keeping up-to-date, you are in trouble. As search engine optimization is all about making you show up in search results, ignoring that or

How to compare paid search and organic search without sounding foolish

How to compare paid search and organic search without sounding foolish

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every

Crafting a successful holistic search approach

Crafting a successful holistic search approach

Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about holistic search, but no one’s doing it.” This always surprises me for three

Which HTML5 Elements Are Important for WordPress SEO?

Which HTML5 Elements Are Important for WordPress SEO?

Convince and Convert: Social Media Consulting and Content Marketing Consulting by Andy Beohar HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some