Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right
2022-02-27
Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO
2022-02-27
At SMX West a few weeks ago, I was a panelist for the session, “How to Find, Hack, and Build Great Scripts.” I found one of the scripts presented by my co-panelists so interesting I decided it might be worth sharing with everyone here. This script helps
2022-02-24
He's Human, After All: 5 Times Elon Musk Completely Fai... Effective Digital Marketing Takes Both Hands On the one hand, SEO is about understanding and exploiting search algorithms and user trends; on the other, a deep understanding of a client's business and
2022-02-23
As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few
2022-02-23
Sign up for our daily recaps of the ever-changing search marketing landscape. Patent 1 of 2: How Google learns to influence and control users Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context
2022-02-20
Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I
2022-02-20
Sign up for our daily recaps of the ever-changing search marketing landscape. Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search
2022-02-20
In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of
2022-02-20
