All startups want to succeed, obviously. In the simplest of terms, the way to get that done is through effective marketing. Getting great exposure for your brand starts with knowing your contacts, your audience, and your competition. Without them, you might
2018-09-12
Why Are Websites So Vital For Business? When new business owners are looking for advice, they’re often told to build a website. It’s one of the first things they’re told to do, as it’s very important. However, people never end up explaining why a
2018-09-11
Having recently wrapped up an amazing certificate program on Disruptive Strategy through Harvard Business School’s HBX, I’ve been giving more thought as to how that framework can be applied to marketing, and how we can make improvements to integrated
2018-09-11
In the past few years, we’ve noticed that our lives have become a slave to Artificial Intelligence apps. We’ve arrived at a situation when for even ordering a pizza or booking a cab, we prefer Siri to get the work done rather than ourselves. With the
2018-09-11
You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty simple. There’s been quite a bit of debate as to what constitutes effective homepage
2018-09-10
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning
2018-09-10
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new
2018-09-10
Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine
2018-09-10
Outside of the marketing context, the word "bounce" is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website's analytics, it's part of
2018-09-09
