AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key
2019-02-16
Have you ever wondered why you rank well (e.g., Page 1) on Google, but rank poorly (Page 4 or lower) on other search engines, like Bing? It can be confusing. You’ve invested in SEO. Shouldn’t optimizing for one search engine work for allsearch
2019-02-16
The vast majority of us use tools every day. From Ahrefs to MoZ we rely on them regularly to provide the data and snapshots that might otherwise take us days to dig up. A variety of writers have done a great job covering some of these SEO tools and
2019-02-16
On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. In the tweet, Google announced, “To help you hit
2019-02-15
Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way
2019-02-15
/ 1 min ago This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own. Every day marketers spend hours creating reports in Excel. Not only is the task extremely tedious, but the chances of mistakes
2019-02-14
When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the
2019-02-14
They look very similar. Pay per click (PPC) ads have been around as long as SEO, and SEO has been around as long as PPC. They live in the same ecosystem, yet behind the scenes, their world’s are quite different. One involves calculation, monetary
2019-02-13
If you are a blogger and have a few websites, getting good enough traffic from search engines should be one of the prominent options you would look ahead to achieve. If you are monetizing your blog, the Google Search ranking is what would determine the level
2019-02-13
