Why is Search Engine Optimization (SEO) So Important (And How To Do It Right) 2021

• Updated on: 2021-03-15
• Read original article here

Why is Search Engine Optimization (SEO) So Important (And How To Do It Right) 2021
Chief Eagle
March 2, 2021
Search Engine Optimization (SEO) is one of the fastest evolving marketing areas out there, it is also the one that tends to be often misunderstood.
Back when it started, SEO used to be a collection of methods aiming at making a website to be easier to find and understand for search crawlers.
It quickly evolved into all kinds of techniques that would help a website rank higher in Google. And because there are only 10 top positions to fight for, many website owners started to come up with unethical SEO tactics which would aim at “faking” authority signals in order to trick Google into rewarding a website with increased search visibility.
This is when search engines (read: Google) and SEO quit being friends and became rivals.
Google started coming up with penalties and updates that would make unethical tactics useless, while SEOs were inventing new and new ways to trick the algorithm.
This decade-long relationship hasn’t been fruitless though. There’s a lot of reason to believe that SEO has forced Google to become better and smarter. 
That fight has also brought about never-ending rumors that SEO is either dead or dying soon.
In reality, it’s the poor SEO tactics that have been dying all these years, one by one. By “poor” SEO I mean:
An SEO strategy that aims at “faking” important search signals like “useful content” and “authority”
An SEO strategy that targets quick gains (i.e. a quick increase in rankings and organic visibility which wouldn’t last long because there’s really no true foundation behind it, like useful content your target audience would want to engage with.
While poor SEO is dying as we speak, the fundamental concept of search engine optimization is alive and well, and probably more important than ever.
What is SEO?
So if we put aside poor tactics that earned SEO its bad reputation, what search engine optimization really is?
Nowadays SEO is a well-integrated marketing strategy that aims at improving your organic search visibility.
SEO has evolved from focusing on search rankings , as Google is no longer all about serving ten blue links in return for a search query. Google’s search result pages include videos, images, answers, shopping results, and so much more.
A good SEO strategy includes all of that.
Here’s a quick flow chart of what a well-integrated SEO strategy may consist of:
 
A good measurement of SEO success is not your site’s average positions for target queries. It needs to also include organic traffic (clicks) as well as its performance (i.e. conversions).
Why is SEO still important?
I don’t really blame you for asking.
SEO has become less predictable and trickier to report on. 
Yet, there’s simply no alternative to SEO traffic.
Based on a study done by Jumpshot and visualized by SparkToro , Google is the single largest traffic driver to websites. Google is driving almost 60% of web referral traffic for the average site (in contrast, the second largest traffic driver – Facebook – accounts for 6% of web traffic).
Google is where most buyer’s journeys start.
Even if you attract your customer through an Instagram ad , there’s still a 50% chance they will look you or your product up in Google prior to deciding if they want to buy.
Google is at the top, middle and bottom of your sales funnel, whether you want it or not. You don’t get to decide whether you want your business findable on Google on it. The tough truth is, if your business cannot be found in Google, it doesn’t exist.
Google traffic tends to perform better than any other traffic for two main reasons.
Once achieved, it’s scalable and reliable (you don’t have to proactively invest in those positions on a daily basis). In contrast, PPC traffic needs continuous investment.
Nothing beats the intent! People search Google to perform a subsequent action, e.g. read, buy or watch. This is why organic traffic converts so well: Unlike social media traffic where customers have to interrupt their social media browsing to click your link, organic clicks are highly targeted. 
On top of that, unlike both PPC and social media marketing, search engine optimization drives long-term results. The more time and money you invest in high-quality SEO, the better results are in the long-run. It’s the accumulative ROI other marketing tactics are lacking.
 
 
Conclusion
With search engine optimization entering the mainstream, more and more SEO clients understand how it works and what to expect. Hence, the demands they place on SEO agencies are growing, too. 
Many small businesses want to see the whole picture; they want to monitor not just their own organic visibility, but also how their competitors are moving around Google’s SERPs on a daily basis.
The consequences of not achieving this are evident – having a lack of transparency and being unable to keep clients informed are two of the top reasons why clients leave their SEO service providers , according to this survey published by Brian Dean, founder of Backlink. 
The survey, which included 1,200 businesses, found that 34% of SEO clients leave because of communication issues and half of respondents felt like they needed “more training to fully benefit from what SEO offers”.
Yet, this apparent lack of communication from an SEO agency can be quite understandable given the wealth of information that they have to share with a client when it comes to giving them the “whole picture”. It’s worth also noting that a client’s organic visibility (and continuous discrepancy in SERPs) is also dictated to a certain extent by how their competitors are performing.
Couple that with the fact that one SEO agency has to deal with multiple clients (20 on average, based on Moz’s survey ) and you get a real dilemma: How can you keep each client informed and taken care of when you have to deal with that amount of information?
The answer is obvious: You need a reliable SEO provider . Contact us here: We understand your struggles and know the solutions!
 
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A friendly, professional and attentive support team who focus on the client's needs to ensure the right outcome is achieved. Would highly recommend Digital Eagles.
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After starting our Digital Marketing Strategy with Digital Eagles, our company has grown rapidly. Ryan and Joyti first consulted with us and gained an understanding about our business and our goals. We were provided a unique strategy which resulted in 90% in business. It didn't stop there. Their commitment and loyalty was observed when after a month of advertising, we were forced to go into Lockdown for 2 months in Victoria. Digital Eagles were understanding and stopped our advertising immediately as per our request. As victoria started to re open we reached out and re-started the advertising strategy. Aaron (new strategic account manager) and Ryan discussed our new strategies. We were astounded with the 2nd months results. Increase of business by 312%. These are factual numbers documented by my company and not Digital Eagles.This review has been kept short as I am too busy with the business growth. (Thanks Digital Eagles)Currently we are in the process of hiring multiple staff to support the rapid growth in the business. This is all due to our partnership with the strategic team @ Digital Eagles.When choosing a Digital marketing company, biggest challenge companies come across is a lot of false promises from the sales people. Do not be fooled by these false promises. Just Speak with Aaron & Ryan @ Digital eagles. They will get the job done within your budget.I can't thank Digital eagles enough for helping my business grow.Thankyou again Digital Eagles Team.
Michelle McRostie
06:32 18 Nov 20
I am very sorry to have to write this review. I am a big believer in small business and how important good reviews are. I have never had to give a negative review before but unfortunately i felt it was necessary as i have tried to amicably to resolve my issue with this company for 6 months. I had enlisted Digital Eagles to look after our business facebook page. Unfortunately beyond their control and ours they were unable to assist with Facebook. So they then offered to run Google Ad words. I had no idea how to use Google AdWords, innocently finding an existing account (not sure who set it up - was not me). I followed the Google prompts and reactivated an old account and gave them access. Fast forward 3 weeks and some old ads that i never created were running without my knowledge and costing me hundreds of dollars. I only found out and Google sent me an email. I immediately contacted Ryan and he and his team (despite being in charge of managing my account) were not aware either that these ads were running. After this was brought to their attention they advised they could not help me with my adwords campaign and offered to cancel our partnership. Ryan did promise to help sort out the Google charges but he stopped responding immediately after promising this. It has been 6 months and still no response. Now after speaking with his business partner Dan today allowing another chance for them to assist he advised its my problem, even though they were in charge of managing the account and he advised i need to sort it out with Google. To say i am disappointed understates the issue. This has been beyond stressful and unfortunately i can not recommend this company as it goes against everything i stand for in customer service and what is morally right. They never even offered to cover any part of the cost of the incorrect Google ads and basically said it was my issue - so end of story. I am not sure how many chances you need to give a business before deciding you can't recommend them?
Aleisha Dakin
00:42 29 Oct 20
Digital Eagles have been absolutely amazing to work with to help us re-design our website and develop and incorporate it with an online shop. From the start Dan responded so quickly and professionally and then Joyti and Jaline were so great to work with throughout the whole process. They were always willing to answer any questions we had and help us out to change and fix things. Overall we are so extremely happy with the final product and would highly recommend Digital Eagles to anyone. Thanks again.
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I worked with Sulna and Dan for the past three and half month on my new ecommerce shop, already saw great improvement on the SEO ranking. The team on Digital Eagles are very professional and responsive, always solve the problems faster than I expected. Strongly recommend Digital Eagles.
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I engaged Digital Eagles to assist with my SEO, digital marketing and all over visibility online. Within one short month i have seen incredible growth from new clients and increased revenue to match. The team are dedicated, incredibly knowledgeable and there to answer any question that i may have- no matter how green they may be! Dan, Joyti and Shanaka are magicians!
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04:22 31 Mar 20
I have engaged Digital Eagles and found them to be very professional and responsive. i have had them for only 3 months and have seen results.i appreciate their advice and they seem to take care and believe in myself.Great encouragement. They have motivated and challenged myself. Highly recommend and great return on investment..
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These guys have been fantastic for Jims Flyscreens and Blinds. They have really helped us to increase business. Great job by Dan and the team at digital eagles.
Thomas Voss
23:59 01 Mar 20
We recently employed Digital Eagles to assist us with our Digital Marketing. In the first two months we have already noticed results that have led to more work and a greater quality client.Their staff are friendly and attentive and always provide feedback so you know where you are at with everything.Highly recommend if you need a digital marketing agency!
Kathy Jia
22:30 01 Mar 20
Digital Eagles exceeded my expectations. They created tailored plans specifically to suit my business and made me feel like I was taken care of all along the way. Im grateful to meet people who really do care about your business. I hope to continue to grow my business with Digital Eagles.
Cait Benton
03:43 25 Feb 20
Dan is amazing! He really helps you with how to get more business and best way to go about marketing. Nothing is too much effort and always happy to help with going above and beyond!
Scott Reynolds
00:09 01 Feb 20
Highly recommend Ryan his dedication to support your business and take it to the next level is hard to find these days.
Andrew Weir
01:11 23 Jan 20
Joyti and the team were excellent. Our project required a firm deadline which they achieved smoothly and with ease. Everything functions perfectly and our site is live and kicking.
Nat Mate
02:02 09 Dec 19
We gave Digital Eagles the task of designing and developing a strategy to increase the leads that were being generated from the Energy Matters website. Choosing the right digital marketing agency is hard. The market is crowded with lots of different claims and offerings. We decided on Digital Eagles because the took the time to really understand our business and they put together sensible strategy for us to start with. We are very happy that we did. The Digital Eagles team have been incredible. We are seeing instant results from the SEO, Content and Conversion Rate Optimisation. They also go above and beyond to support us with additional strategy and advice when we need it. Ryan and the team really know their stuff and we would have no hesitation in recommending them.Nat Stegmann, Director.
Berwick Motor Group
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We cannot thank the guys from Digital Eagles enough for all of their help and support in getting our digital strategy on track. Trent, Adam, Adnan, Jack, Matt - the whole team have been fantastic in getting us to where we needed to be. From strategic planning right through to reporting and management, the levels of service provided have been more than anything we have experienced previously. Would highly recommend.
Leah Bonavia
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I have been working with Digital Eagles for about a year now, and I have found them to be upfront, honest and fair. Adnan is my account manager, who I find is very knowledgeable. He regularly touches base to keep me updated on things, and always responds to my enquiries right away. Very happy.
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Awesome experience working with the team at digital eagles. Extremely professional and upfront with everything they do and provide. One happy customer that will gladly recommend to others.
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My phone will not stop ringing! - Since working with Ryan and Digital Eagles my return on Investment has been met and surpassed many times over. Such a great team to get in touch with, supportive, responsive and always willing to go out of their way to meet my expectations. Big tick!