Healthcare Inbound Marketing Solutions | Mod Girl Marketing
- Updated on: 2018-09-21
- Read original article here
Mental Health Providers
Urgent Care Clinics
Good reviews led me to Mod Girl Marketing. Mandy and her team developed a digital marketing strategy that fit my budget and implemented a plan to help immediately boost my online presence. I’m finally able to utilize one of today’s most effective means of reaching my target audience and I couldn’t have done it without the help of Mod Girl Marketing.
Dr. Kim Thomas – Bear Creek Medical
I reached out to Mod Girl to get some feedback on the user experience on my site, including ways to increase engagement and optimize content. Mandy and her team performed a comprehensive audit that was very helpful. Great communication, responsiveness and tips - I walked away with many practical ideas that could be implemented right away. I look forward to working with them again in the future.
Kim Pratt – HealthyPsych
We chose Mod Girl Marketing a year ago and they have exceeded our expectations. They transformed our website into a highly functional site, improved our web searches and our monthly consults have increased. Mod Girl’s team keeps my brand modern and helps grow my social media presence. We’re constantly receiving positive feedback from our patients that found us on social media.
Dr. David Halpern – Tampa Bay Plastic Surgery, Inc.
How We Help Healthcare Companies Grow
Your website should be more than a placeholder that you update occasionally. We help you meet high patient demands and compete in your respective market by showing you how to establish and maintain a strong cross-channel marketing presence.
We assist our healthcare clients in achieving the following goals:
Increase Patient Acquisition & Retention
Turn your website into a magnet for new patients. Capture demographic information to guide marketing decision-making. Use inbound marketing tactics like blogs, social media, content, surveys, email newsletter campaigns and automated messaging to grow and maintain your network.
Increase Patient Engagement
Get patients sharing information on social media sites, writing favorable patient reviews, referring family and friends, and coming back to you as their “go-to” source for medical information and services. Learn how to master the art of brand storytelling to set your brand apart from the pack.
Increase Search Engine Rankings
Expand your patient base by identifying what search terms people use to find healthcare businesses like yours. Improve the usability of your website to create a better experience for new visitors so they return. Gain increased visibility and market share with compelling content.
Streamline Patient Communication
Open up the channels of communication to your patients to meet their expectations. Respond promptly via social media, develop more efficient web forms, set up personalized email campaigns to nurture leads, and use technology to manage patient relationships over time.
Boost Service-Line Revenue & Cut Costs
Use web content and CRM software to help you move from a revenue model based on patient outcomes and value, rather than volume. Facilitate more large volume transactions and use your online presence to attract more joint venture partnerships with others in the medical field.
Grow Brand Awareness
Get your name listed in all local directories and on first page search rankings. Beef up your social media presence and learn about using the most talked-about tools. Implement best practices for press release distribution, email marketing and native advertising to extend your reach.
Improve Social Media Presence and Reach
Take advantage of advanced features to make your social media profiles more impressive and efficient. Create content calendars and automate your posting schedule to save time. Learn how to track data and follow real-time conversations to manage patient relationships more effectively.
Promote Thought Leadership
Find out the hottest content curation sources to stay relevant in the minds of your audience. Publish press releases, hold webinars and create products that can generate passive income or increase lead generation. Enhance your reputation to attract media spotlight and partners.
Acquisition of New Technology
With Hatchbuck software, you can manage patient relationships by keeping all patient demographic data, correspondences and service transaction histories in one place, accessible to team members of your choosing. Cut down on missed opportunities and redundant messages.
Improve Patient Experience
Display informative and engaging content that will help your patients find the information they need faster. Optimize the customer experience on your landing pages with simple and clear call-to-actions. Create a user-friendly experience on mobile so your patients can access your content anytime, anywhere.
WORK WITH A RESULTS-ORIENTED PARTNER
Mod Girl Drives Marketing Momentum
Healthcare marketing isn’t a static process. There are always ways to improve and refine online efforts. So we do more than just set you up to get amazing results. We also measure the effectiveness of each and every marketing campaign, providing ongoing feedback to maximize strengths and clear up areas of weakness.
Request Free Website Audit
I can’t say enough about Mod Girl – they have totally turned our website and social media marketing around. They are on top of making changes and maintaining so that you never get stale. The personal service is remarkable. The team is diverse in their skills and equipped to address every sort of online service you need. They are innovative and cutting edge. We are so happy with our service and outcomes! You shouldn’t think twice about Mod Girl Marketing – you need it!
Dr. K . Roxanne Grawe – ROXY Plastic Surgery
Healthcare Client Success Story
ROXY Plastic Surgery
When ROXY Plastic Surgery first found us, their Columbus, Ohio practice had no lead follow-up process, no customer relationship management, little social media footprint and the occasional promotional blog post published here and there. Even though business was booming offline, very little referrals were trickling in from all the online marketing dollar spent.
Mod Girl consultants got Dr. K. Roxanne Grawe set up with a Patient Relationship Management platform that helped her keep the marketing engine rolling, without costing her extra time, money or hassle. The new marketing campaigns and optimization work we did for her achieved quick results that grew exponentially over the first six months.
After three months, ROXY Plastic Surgery had a 177% increase in Google searches, 1,560% increase in clicks on the website, and 335% increase in leads! Over the next few months, leads continued to jump another 106% and conversions went up by a whopping 85%.
