The Value Of SEO And SEM For Small Businesses
- Updated on: 2019-03-22
- Read original article here
Helping local businesses establish and maintain a successful online marketing campaign using methods of advertising that work best for you.">Helping local businesses establish and maintain a successful online marketing campaign using methods of advertising that work best for you.
Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that incorporating both SEO and SEM can provide substantial digital growth and success for small businesses in any industry.
The value of SEO and SEM is most often questioned in terms of comparison. In reality, they should be considered in combination. When used cohesively, brands can create integrated digital campaigns that produce results. However, in order to accurately measure the value of combined strategies, we first must understand their individual values and significance.
SEO is a complex system of digital techniques, strategies and practices designed to increase the quantity and quality of online traffic to your website through organic search engine results. With quality SEO, small business owners are able to generate traffic from their target audience through the customer's own searches.
SEO is necessary to create online exposure for your brand and strengthen your company’s position in the competition. A website that can’t be found is not beneficial to any business and certainly does not deliver results.
For small businesses that don't have the budget to outsource help, SEO may seem complex and overwhelming, but there are simple steps you can take to begin establishing a strong SEO foundation:
Create a Google My Business account. This helps you appear in local search results and ensures that you add all necessary information about your business, including images. Be sure to also claim your physical address (particularly if your business has a physical location where customers will go) on Google Maps.
Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that incorporating both SEO and SEM can provide substantial digital growth and success for small businesses in any industry.
The value of SEO and SEM is most often questioned in terms of comparison. In reality, they should be considered in combination. When used cohesively, brands can create integrated digital campaigns that produce results. However, in order to accurately measure the value of combined strategies, we first must understand their individual values and significance.
SEO is a complex system of digital techniques, strategies and practices designed to increase the quantity and quality of online traffic to your website through organic search engine results. With quality SEO, small business owners are able to generate traffic from their target audience through the customer's own searches.
SEO is necessary to create online exposure for your brand and strengthen your company’s position in the competition. A website that can’t be found is not beneficial to any business and certainly does not deliver results.
For small businesses that don't have the budget to outsource help, SEO may seem complex and overwhelming, but there are simple steps you can take to begin establishing a strong SEO foundation:
Create a Google My Business account. This helps you appear in local search results and ensures that you add all necessary information about your business, including images. Be sure to also claim your physical address (particularly if your business has a physical location where customers will go) on Google Maps.
