Digital Marketing Trends You Can Expect To See This Year
- Updated on: 2019-03-20
- Read original article here
The marketing landscape is constantly changing due to emerging technologies and it can be hard to keep up with the latest trends. However, to stay competitive you need to be ahead of the curve so that you can take advantage of new marketing opportunities.
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
Artificial intelligence has taken big steps forward in recent years, and that trend is going to continue in 2018. In particular, AI will be used to drive customer conversions by interpreting the behavior of the lead. Predicting what the customer wants to buy next, and when, is key to driving conversions.
Furthermore, AI can help deliver a personalized marketing journey. Through SMS, push notifications, email marketing and content recommendations, AI can make suggestions that match customer interests. It achieves this personalization by implementing mass-scale automated A/B testing to determine the best way of doing things. The algorithm updates itself to improve the personalization of future marketing.
Our agency is utilizing AI marketing by optimizing paid advertising campaigns. The AI-based algorithm analyzes the performance of a PPC campaign and improves them to achieve higher profitability.
According to research from Livestream and New York Magazine, 80% of those surveyed shared they would rather watch a live video from a brand than read a blog post. Therefore, live video feeds will continue to explode in the coming year. Nowadays, all the top social media platforms allow live feeds to deliver content.
The marketing landscape is constantly changing due to emerging technologies and it can be hard to keep up with the latest trends. However, to stay competitive you need to be ahead of the curve so that you can take advantage of new marketing opportunities.
The aim of marketing is to acquire the maximum number of new leads while spending the least amount of money. It’s a tough nut to crack, but focusing on new trends can perhaps be the salvation when you’re struggling to make a dent in your marketplace. Here are a few trends to keep in mind.
Artificial intelligence has taken big steps forward in recent years, and that trend is going to continue in 2018. In particular, AI will be used to drive customer conversions by interpreting the behavior of the lead. Predicting what the customer wants to buy next, and when, is key to driving conversions.
Furthermore, AI can help deliver a personalized marketing journey. Through SMS, push notifications, email marketing and content recommendations, AI can make suggestions that match customer interests. It achieves this personalization by implementing mass-scale automated A/B testing to determine the best way of doing things. The algorithm updates itself to improve the personalization of future marketing.
Our agency is utilizing AI marketing by optimizing paid advertising campaigns. The AI-based algorithm analyzes the performance of a PPC campaign and improves them to achieve higher profitability.
According to research from Livestream and New York Magazine, 80% of those surveyed shared they would rather watch a live video from a brand than read a blog post. Therefore, live video feeds will continue to explode in the coming year. Nowadays, all the top social media platforms allow live feeds to deliver content.
