Infographic Content Marketing: Top 6 Reasons It Helps Generate Leads

• Updated on: 2020-05-30
• Read original article here

This is the most comprehensive guide on generating leads by using visual content in your marketing through infographic content marketing.

I’m going to reveal to you the secrets and reasons why you need to start usinginfographics in your content marketingimmediately to generate more leads and to increase your conversions.

In short: If you want higher Google rankings, and want your visitor’s attention and to dominate your Marketing, you’ll love this article about infographic content marketing.

In the Contemporary Digital world, there is a huge demand for high-value content for lead generation. If you meet that need, your users will trust you with whatever social media marketing you pitch it to them. A high-quality content is a holy grail in search rankings, agood SEOinvolves both strong content and design.

Nowadays, the internet is filled with tons of content. For instance, we create over 1.5 billion pieces of content in a single day. Along with 140 million tweets and 2 million videos making the web a giant information exchange. 

With all the competitions and loads of information, getting targeted customer’s attention is a luxury. 

And the best solution is Infographics, It is a graphical visualization of Information, Data or Ideas that is directed to get one’s attention and convey the message. Graphics have been proven to improve human cognition and enhance the ability to recognize patterns and trends. It spices up the normal day-to-day mundane activities into visually appealing data.

It was Henry D.Hubbardonce said – “ There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces ”

The past has proven the importance of Infographics, In fact from 2010 to 2012, the search volume for Infographics hasincreased by 800%and the number hasn’t dropped since. Infographics have become a significant part of both B2B and B2C content marketing arsenal since then. 

With that said, if you are currently struggling with your content marketing funnel making efforts and getting little or no leads, then consider using infographics to create a competitive edge to your business.

Here’s the top 6 reasons why you need to use infographic content marketing to generate leads:

At the heart of every viral content lies a visual element like Infographics. Either if it’s B2B or B2C, it can reach a million eyes. 

A study byMDG advertising showed that infographic content material that includes compelling visuals such as infographics generates 94 percent more views than the text-based content, and gets more shares.

Infographics are more likely to go viral than plain text, due to several reasons :

This may sound a little unorthodox, but humans are visual creatures.  The human brain can process visuals 60,000 times faster than text. And Over 90% of the information transmitted to the human brain is visual, making it a powerful tool to communicate your complex messages. Conveying stats, data, and information using words have little effect as compared to the visuals.

Most marketers make costly mistakes by thinking that text can alone do all the work of persuasion, but in fact it’s just backward thinking. With the amount of data outflow online each day, your targeted customers will always concise texts and visuals that they can easily understand and take action.

Infographics are an astounding 30x more chances to be read through than text. So your audience might think that they are just looking at an image, but infographics have a sneaky way of conveying your brand directly to the subconscious mind.

There are a lot of tools online to create and design your infographics if you don’t have a graphics design team.

The best tool isEnvato Elements, it is FREE for casual users and $16.50 a month, which removes the watermarks, adds privacy controls, and creates higher resolution custom graphics that are downloadable.

Once you download the templates, you can start customizing using Adobe Illustrator, PowerPoint & other graphic designing software. Try changing themes, tweak fonts, upload vectors or use any personal brand images. You can also upload gifs, videos and turn into a Gifographics.

Infographics can be easily personalized. There is always a risk of someone stealing your content by Copy-pasting, reposting, republishing. But not with Infographics, after incorporating your brand logo on the infographic, it can’t be separated- so you get all the potential leads.

A custom-tailored infographic is an easy way to reach a mass audience and target different buyers. Businesses that produce high-value content in different forms of Infographics designs like Social Media posts, eBooks, Pitch-Deck, and more have high chances of hooking clients and converting them into leads.

It’s better to reach out to experts for designing if you don’t have time and resources.

Just hop on your social media account, you can personally witness by taking a quick glance at a post, shares, and tweets that include visuals like Infographics, generates more likes, Subscribers, and comments than a post without any visuals.

Incorporating visual elements will get people’s attention, increase traction, and generate more leads to any business.

Moreover, you can use Infographic templates as a lead magnet or downloadable guide to boost your email lists.

This can create opportunities for better engagements, interaction, and communication. Heidi Cohen describeda 37% increase in targeted customer engagement when the post includes visual elements like photos, graphics, and of course Infographics.

One of the major advantages of internet marketing is Large-scale operations. It is nearly impossible to establish a strong online presence without scaling your brand to the masses. Infographics can do the job as online salespeople, that takes on visitors on an emotional flow and convert them into high-paying customers.

You might ask, can Google’s Algorithm recognize an Image viz-a viz Infographics in websites and pages?

The answer is Yes, I’ll use two approaches to convey and corroborate my claim:

Utilizing image keyword search can offer great SEO benefit. For instance, when a user conducts an “Image Search”, in which he/she types a text, clicks on the “Images” tab, and scrolls through pictures which the search engine has compiled as the best visual match to his/her needs and visits your website. And the top-ranking websites or pages in Image search are the ones with high-quality images and graphics. So, you better don’t neglect the power of visuals.

Like I said before when high-quality content gets syndicated and used by other website owners for their content, and they are allowed to do that as long as they link it back to your website. And a picture (Infographic) tells a thousand words. Using Infographic is a great strategy to attract organic backlinks, that helps drive traffic to your website and in-return contributing to your lead generation. 

If you’ve ever heard the phrase “Content is king”, there’s no denying that fact. People just don’t like to be sold from an unknown brand. They like to buy from trustworthy brands that enhance their lives in some ways. 

So a Marketer should strive to increase people’s trust by providing them value by a unique, exceptional, and useful Content. Infographics create an opportunity to meet those expectations.

According to Consumer Psychology, People buy to fulfill their emotional needs not because they are logical and rational. Every purchase a person makes, is either to move closer towards the reward or move away from the pain. A well persuasively designed Infographic can do it right, it engages people on an emotional level and assists them in the process of decision-making and understanding.

In this highly competitive world, the average attention span of an individual is very little. People are highly attentive deficient because of tons and tons of information flowing on the web. So the business that spends the most money and energy in grabbing people’s attention wins and gets more customers. Investment in infographic content marketing is a very cost-effective strategy. And it is a great arsenal in both B2B and B2C content marketing.

Getting more leads and conversions is a matter of survival for many businesses. And Infographics is the best way to achieve that end-result using creative visuals that are not only appealing but relevant, educational, and easy to understand.

Now you may ask – Can I generate more leads without using an Infographic? The Answer is YES!, but it’s a matter of time and energy. Like the saying goes “If you cannot do great things, Do small things in s great way.”

With that said all you need to do now is, take the above steps and dominate your marketing.

The only question is- will you implement the above infographic content marketing strategy and take action?