Consumers have a love/hate relationship with targeted advertising. While nearly half (49 percent) of U.S. consumers in a 2021 Forrester report take active measures to bar apps and websites from collecting personal information, many (71 percent, per a 2021
2024-12-12
Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and ongoing fact-finding exercise as the FTC explores the possibility of creating its
2024-06-04
Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. With over 20 years of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud
2023-09-09
Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback. Embracing more of a holistic approach to customer engagement, B2B marketers are
2023-08-19
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising platform. The business media giant described the change as part of a broader evolution in
2023-06-27
NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled. Launching in April 2023, the leading industry trade
2023-06-17
A New Gold Standard for Digital Ad Measurement? As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments. by Print Summary. Marketing mix modeling is making a comeback. Fundamental
2023-06-16
Website banners are powerful advertising and information sharing tools. Learn about the different types of website banners here. Do you know that digital advertising will increase to $389 billion? The rise of the internet has led to the prosperity of
2023-04-03
With the millions of apps available to consumers, it’s fair to assume a vast majority of mobile marketers share a common goal – to outrank competitors in the app store. It’s important to enter the new year with innovative optimizations in place to
2023-04-03
