The Future Of Artificial Intelligence In Social Media Marketing

• Updated on: 2018-04-30
• Read original article here

In the past decade, the wave of digital disruption transformed social media into a viral marketing platform for business. How we connect and react to different social platforms and social communities has changed gradually. And this continuum rise of social media is fueled by AI. From learning how your brand posts perform to learning your audience engagements, AI is suggesting optimization of your social presence. The incorporation of Artificial Intelligence in social media widen the scope of reaching niche target audiences and markets. Crafting posts, search recommendations, smart advertising tools, advanced analytics, and more are a few successful applications of AI. In this article, we discussed how indulging AI in social media can enhance your online presence and scale the growth of your brand over time.
Impact of Artificial Intelligence on Social Media

Today’s social users are more active on social media than ever before. According to markets and markets, the AI for the social media market is projected to grow more than $2.1 billion by 2023. Leveraging the advantage of AI helping businesses and marketers in exploring the full potential of social advertising. But, how artificial intelligence can impact your social media marketing?

Chatbots for Effective Communication

Having backend support to manually answer all your customer queries is a complicated process and may require a huge human force working 24/7. And to eliminate this challenge today, many companies are using chatbots to conduct conversations over social accounts. These programmed Auto-conversational-bots respond immediately to queries, saving time, and enhancing overall customer satisfaction.

Search and User Recommendations

Real-time user recommendations promoting 80% of the user conversions on today’s digital media. Enhanced search and user recommendations offer the brands to share personalized videos and posts to build social networks. The recommendation engines collect data from content you engage and search for tailor-made results.

Evaluate Social Media Sentiments

Evaluating social media content and predicting user sentiments helping marketers in mapping customer demographics, user behavior, social trends, etc. AI-powered software shortens manual efforts and helps you in creating targeted content to improve your social media campaign. Collecting insights and analyzing values brings the best suitable outcomes to match your audience’s perspective for gaining expected outcomes.

Facial Recognition Tools for Better Engagement

Keeping the user engaged and reducing the login time intervals is the primary objective of any socially interactive tool. AI-powered facial recognition applications help the users to apply filters, crop images, posts, and recent shares, to entertain and withhold users for a long time. The best suitable real-world example; Snapchat overlay filters, Instagram reels, Twitter fleets, etc.
How AI Enriching Social Media?

AI is fundamentally part of how today’s social media function. For instance, the most popular social networks like Facebook, LinkedIn, Instagram, Snapchat, etc., leverage machine learning models to offer job recommendations, suggest people you might like to connect, track your real-time engagements, overlay filters that move with your face in real-time, identify visuals, and more. The integration of intelligent automation technologies into social architecture reduces manual efforts and increases engagement to optimize social outcomes.

According to Gartner’s report, 37% of companies are leveraging AI for content creation and management. AI can optimize your social content by creating data specific content pieces to create personalized marketing campaigns for improved on-page engagements. Machine learning and natural language processing models drive social insights by analyzing brand performance over time to create custom recommendations for better social media advertising.

Applying technologically advanced models and innovative algorithms taking over the era of social media. AI can keep a check on humongous volumes of unstructured data or user comments to identify trends, drive incisive insights, or to provide tailor-made recommendations. AI has the potential to understand user behavior and predict future trends to recommend effective topics while a user is shifting in-between million pages on different platforms. AI can effortlessly carry out redundant tasks to scale the number of opportunities to reach niche user domains and segments.

Artificial Intelligence is gaining prominence on social media platforms. Incorporation AI can assist marketers, businesses, and individuals in improving social media productivity and efficiency. Scaling machine learning models, advanced analytics tools, and deep learning networking algorithms have the potential to increase the benefits of AI in social media over time.