Create and Send Personalized Emails | Email Marketing

• Updated on: 2018-03-02
• Read original article here

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Personalizing email just got a whole lot easier.
Campaign Monitor gives you the tools to create highly relevant emails that increase engagement, improve loyalty and create long term relationships with your audience.
To see it in action, answer the questions. Right before your eyes, you’ll witness the creation of a highly personalized email using real data and online behavior for Fares & Feasts.
Check it out
Hey ! Glad you're here learning more about personalization. Hey ! Glad you're here learning more about personalization.
You chose NYC. Let’s see what’s hot. You chose NYC. Let’s see what’s hot.
You chose London. Here are some bloody good options. You chose London. Here are some bloody good options.
You chose Tokyo. Let’s see what’s poppin. You chose Tokyo. Let’s see what’s poppin.
You’re really into American food. How about this burger joint? You’re really into American food. How about this burger joint?
You prefer Italian food. ¡Molto bene! You prefer Italian food. ¡Molto bene!
You’re a big Japanese food fan. Sushi anyone? You’re a big Japanese food fan. Sushi anyone?
You love a great deal. Here are some options that won’t break the bank. You love a great deal. Here are some options that won’t break the bank.
Food to you is an experience. How about this fine dining option? Food to you is an experience. How about this fine dining option?
Hot deals! Score the hottest deals and discount codes and save big the next time you dine out. Hot deals! Score the hottest deals and discount codes to save big the next time you dine out.
Here are some of the hottest new restaurants you don’t want to miss. Here are some of the hottest new restaurants you don’t want to miss.
The reviews are in! Check out the latest restaurant reviews and see what you have to order. The reviews are in! Check out the latest restaurant reviews and see what you have to order.
Check out this new food gem. Let's eat
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What’s your name?
One of the simplest ways to make a connection is to use someone’s name. Names, along with other demographic data, can be collected from your sign up forms and stored directly in Campaign Monitor, or you can pull this data in from your App, eCommerce platform or any backend system using our API.
Pick a location.
NYC
Tokyo
Segmenting your audience based on demographic data, such as location or interest, is another way to provide relevance and increase engagement. Use dynamic content to easily incorporate the location data into the imagery or copy of your email messages.
Choose a type of food you love.
American
Italian
Japanese
By using behavioral data in your email strategy, you can create offers that cater to your visitors behaviors. Through the API, we can look at how often someone has purchased certain types of cuisine and use that information to deliver highly relevant content and offers to them while generating more repeat buyers and revenue for you.
What’s your dining budget?
$-$$
$$$-$$$$
Again, by understanding behavioral data, you can create emails that are more personalized and relevant. In this example, see how you can pull in average customer spend using the API, and further customize the email based on that data.
What else do you find interesting?
Deals
Hot spots
Reviews
User preferences are an excellent way to provide your visitors with the most relevant content based on things they’ve indicated they’re interested in via interactions with your website or app.
Based on what the visitor clicks on most while using the app, you can see we've included additional content to provide even more value to the message.
Now that you’ve seen it in action, fill out the form to get a copy of the email in your inbox.
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To learn more about the power of personalization, get our action packed guide: The Power of Email Personalization to Reach Humans (Not Just Inboxes).