[Only Influencers] Email Marketers and Customer Trust, Speak at Email Innovations Summit and More

• Updated on: 2023-05-28
• Read original article here

Trust and Data Privacy are More Connected than Ever. What are You Doing to Enhance Them?
By April Paige, AtData, for Only Influencers
Email marketers are the vanguard for enhancing customer trust because we are closest to them, OI member April says. Read to discover her four tips for responsible data management.
Email | Innovations | Summit
By Jeanne Jennings, Email Optimization Shop, for Only Influencers
As OI's general manager, Jeanne programs the annual Email Innovations Summit. In this post, she shares her insider info on submitting a successful speaker proposal for the event, June 19-21, 2023, in Las Vegas.
Read her tips now and then use the speaker proposal form to send in your ideas before Nov. 11. (That's this Friday!)
A Conversation with Tali Hasanov of WSI Digital Path
By Dr. Matthew Dunn, Campaign Genius, for The Future of Email 
OI member Tali takes her place on fellow OI-er Matthew's email podcast to talk about the finer points of cross-channel marketing strategy and more.
6 Tips for More Effective Automated Email Programs
By Jeanne Jennings for Email Optimization Shop
Automated emails save time and can drive better results - but are yours running at peak performance? OI member and GM Jeanne's 6 tips will help you tune up your automations.
Here's one to get you over the first hump: knowing where to begin. "Start automating emails closest to your final goal and work backward."
Better Done than Perfect: Email Deliverability with Lauren Meyer
By Userlist's Better Done than Perfect Podcast
OI member Lauren takes listeners through the complexities of deliverability and defines key words in marketer-friendly terms. Listen to the show or read the extensive show notes (great model for all you podcasters out there, BTW).
Do Friendly From Names Impact Deliverability? And If So, How?
By Jennifer Nespola Lantz for Kickbox
Yes, the "from" name in your email matters! OI member Jennifer shares tips to help you stand out in the inbox without sacrificing deliverability.
One-Tap Zap: What Email Senders Should Beware of with Privacy Apps
By Ray Schultz for MediaPost's Email Insider
Ray calls on OI members Kath Pay (Holistic Email Marketing) and Ryan Phelan (RPE Origin) in explaining the potential impacts of new privacy features like a one-click unsubscribe and subscription managers in the Edison Mail email client.
How 'Helpful Marketing' Can Take Your Email Strategy from Brand-Centric to Customer-Centric
By Kath Pay, Holistic Email Marketing, for ClickZ
OI member Kath explains the tactics that separate "helpful marketing" from a more traditional transaction-based relationship to one that puts the customer first.
5 Ways to Tune Up Your Unsubscribe Process Before the Holidays
By Kath Pay, Holistic Email Marketing, for MarTech
Kath lays out the state of unsubscribing, comparing UK and U.S.opt-out models and noting where they succeed and how they can be improved. How does your unsubscribe process compare, and have you tested it lately?
Email's Not Dead - S4, Ep. 1: Silver Linings in Omnichannel Marketing with Chad White
By Eric Trinidad and Jonathan Torres for Mailgun
OI member Chad explains why community is a unique aspect of the email industry, how email marketers can better meet subscriber expectations, and much more. Listen in or read the transcript highlights.
3 Strategies to Earn Consumer Trust in Email Marketing
By Christine Alemany, TBGA, for the Harvard Business Review
Christine's 3 strategies will help you meet consumers' expectations for personalized messages and allay their wariness when they see their data in those messages.
The list includes full transparency in opt-in and privacy policies, "optimizing for humans" and using what you learn from testing to understand your audience better.
Jumping the Wall: Marketers and Publishers Feel Hemmed In by Google
By Ray Schultz for MediaPost's Email Insider
Email advocates say the email address will compensate for losing cookies as customer identifiers across channels, but is that still valid? A new PureSpectrum survey casts some doubt.
Read Ray's post to see what marketers think about cookies versus Google Topics and other concerns. Do you agree?