Black Friday Email Marketing Services and Strategy
- Updated on: 2023-05-24
- Read original article here
FAQs on Black Friday Email Marketing
What is email marketing?
Email marketing is a form of digital marketing that consists of communicating information via email about one’s company or brand. Email messages may contain content related to updates about a company and/or brand (e.g. new products), offers (e.g. discounts, sales, or other promotions), etc.
How do you email Black Friday sales?
There are several ways you can go about promoting Black Friday sales using email. Here are a few ideas to help get you inspired:
Promote your Black Friday offerings in your regularly-scheduled newsletter
Share sneak peeks/teasers of your Black Friday sale and/or offer(s)
Host contests or giveaways leading up to Black Friday
Offer your customers early Black Friday deals
How many emails can I send on Black Friday?
It is best to send out your Black Friday emails in a relatively consistent manner over the duration of a few weeks leading up to Black Friday. This is because your subscribers will most likely be busy shopping, and thus, will miss out on any emails you sent on the day-of.
What are some best practices for email marketing on Black Friday
Here is a list of best practices for email marketing on Black Friday that can help yield success for your upcoming campaign:
Map out your sales plan
Compile a list of products or services to include in your holiday campaigns
If your holiday promotions include special events, it’s time to start sharing the details now
Design holiday greetings for prospects and customers
Revisit marketing automation content, and update, rewrite, and plan those special offers
Build your subscriber list(s)
Promote email newsletter-only specials with new opt-in offers on your website.
Brick-and-mortar stores should add holiday signage promoting email newsletter offers for new subscribers – have a pen and paper sign-up form, or better yet, use a QR Code so that people can use their smartphone to sign up, and give an instant discount or free gift as a reward.
Include offers on print and other physical advertising materials.
Encourage sales, customer service, and support personnel to encourage sign-ups – make it a company contest to see who can get the most new subscribers, with a prize going to the one who gets the most.
Translate your offers into your email newsletter marketing messages
Create sales and holiday messages ahead of time so that you are ready to go!
Send “early bird” specials.
Offer helpful information like gift wrapping tips, holiday recipes, party planning advice, and gift ideas for family, friends, neighbors, and coworkers.
Create a sense of urgency by encouraging customers to buy early and avoid shortages, long lines, shipping delays, and last-minute hassles.
Remember: Marketing is NOT complete when the holidays are over!
If you increased your email frequency, it might be time to dial your email marketing back to normal levels
People are ready to shop after the holidays. They might have been given money or gift cards. Help them spend that money!
Capitalize on disappointment. Maybe someone did not get the gift they wanted and you have what they need. Promote it.
There are other holidays such as Valentine’s Day and St.Patricks Day that will help you stay in the holiday marketing spirit.
* This limited-time offer ends December 31, 2022. This offer cannot be combined with any other offer and is only available to new customers who purchased an iContact Advanced plan and can only be used once.
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