First Annual 2017 Email Marketing Accomplishments Roundup - Only Influencers
- Updated on: 2019-05-05
- Read original article here
This year I asked the members of Only Influencers to brag about their accomplishments for 2017. The response was outstanding and we will be making this an annual event. So, here is what the members of email marketing community accomplished this year:
MessageGears: Here are some updates from MessageGears: MessageGears Rolls Into 2018 With New Enterprise Clients, Enhanced Platform Features, and Record Company Growth
Brightwave: BrightWave experienced significant growth, added some of the best brands in the world (Ferrari, Cox, Panera and more) and received over a dozen awards this year for innovative and ROI generating work but our biggest accomplishments were ranking #1 among all email agencies for Client Satisfaction and Platform Expertise, among other accolades by The Relevancy Group and hosting EiQ, the intelligent email gathering, with over 300 attendees for our inaugural event.
Jason Rodriquez: I launched my third book, The Better Email on Design, along with video tutorials and a massive resources page for anyone wanting to learn about email marketing and design.
The Better Email on Design
The ultimate guide to HTML email design and development. Learn how to code robust, responsive, and interactive email campaigns that subscribers devour. The Better Email on Design consists of over 200 pages and 6 hours of video tutorials to hone your email design and development skills. Along with the book and videos, The Better Email Resources rounds up a huge list of resources for further building your email marketing toolbox
Doug Morneau: Wrote two books that will be published early 2018.
Kickbox: Kickbox verified it’s 3 Billionth email in late December 2017. Pretty cool milestone for us.
Kickbox reached over 7000 paying accounts across the globe. We opened a new office in Denver, CO to support our growing DevRel community. Kickbox has integrated with 20+ ESP’s and marketing platforms and anticipates tripling this number in 2018. A growing number of ESP’s are using Kickbox as an element of their compliance (see Case Study on Benchmark here: https://kickbox.io/case-studies/benchmark) and we continue to see creative use of our API’s in online and In-store CRM integrations. (Case Study for PWT Group and Steamers here: https://kickbox.io/case-studies/pwt-group https://kickbox.io/case-studies/steamer-trading).
Karen Talvera and Synchronicity Marketing: Synchronicity Marketing carried the message and mission for better email marketing to Tech Media’s Digital Summits, speaking at 2017 Digital Summits in Phoenix, DC and Dallas with more on the horizon for 2018.
Mercanto: our 2017 accomplishment was to create the world's first drag-and-drop AI email marketing platform.
Fresh Relevance: 2017 was a landmark year for Fresh Relevance. In the past 12 months, the company has seen rapid and significant growth with more than 300 online retailers (including many globally recognized brands) now using our personalization platform. This success, coupled with a multi-million-dollar investment in April, resulted in a major expansion at our new Boston office as well as at our UK offices. C-level appointments included a new Chair and Chief Technology Officer, as well as doubled headcount across Customer Support, Sales & Marketing, and R&D teams.
Tim Watson and Zettasphere: I was please to accomplish one thing this year beyond the client work, publishing data on getting consent and GDPR.
GDPR bans use of pre-ticked boxes for gaining freely given consent. The solution is not just to change to unticked boxes because the evidence shows that does reduce the number of people from who consent will be captured. The article details examples and data showing how to be successful in gaining consumer consent under GDPR: https://www.zettasphere.com/gdpr-consent-opt-in-examples/
Trendline Interactive: Trendline Interactive enjoyed sustained growth throughout the year, leading to a 40% increase in revenue over 2016. We added 20 new employees, putting Trendline now at 65+ strong. The email marketing agency won 6 Marketer Quarterly Awards, 4 Marcom Awards, and a total of 8 Customer Satisfaction Awards as part of The Email Marketing Agency Buyer’s Guide 2017, published by The Relevancy Group. Joining the Trendline client roster in 2017 were La Quinta Inns & Suites, Gannett, WebMD, Under Armour and Boncom. Trendline was the go-to resource when Salesforce wanted to publish a comprehensive how-to guide in the respected Dummies series. Authored by SFMC experts Chester Bullock and Mark Pollard, Salesforce Marketing Cloud for Dummies received an enthusiastic reception when launched at Dreamforce in November. More on the book here (plus a discount code to get your own copy). In May, as the keynote speaker at the Email Innovation Summit in Las Vegas, Trendline CEO Morgan Stewart spoke on the need for and challenges of email innovation within organizations. The accompanying white paper can be downloaded here.
Taxi for Email: One of our biggest accomplishments in 2017 was hitting 100,000 email campaigns made using Taxi http://taxiforemail.com/blog/100000-email-campaigns-and-counting
