50 Best Online Marketing Tools: Analytics, SEO, Curation, More - NGDATA

• Updated on: 2017-12-22
• Read original article here

Angela Stringfellow Data-Driven Marketing No comments
These days, if you aren’t using online marketing tools, you are missing out on increasing your visibility, growing your business, connecting with customers, and establishing yourself in your niche. You also aren’t gaining that all-important competitive edge, which means you run the risk of becoming irrelevant. But, many companies aren’t sure where to start with online marketing because there are so many facets and an overwhelming number of services, tools, and options.
To help you in your quest to maximize your online marketing efforts, we have rounded up 50 of the top online marketing tools. Our top tool picks cover everything from analytics to marketing automation and are sure to save you time and increase your productivity while helping you grow your business and connect with customers. To simplify your search, we have categorized our 50 top online marketing tools and then alphabetized the tools within each category so you can jump to those that would be most useful for you; thus, the tools are not ranked or rated in any way.
Jump to:
@CrazyEgg
Crazy Egg is a tool that helps you visualize your website analytics. With Crazy Egg, you have a better idea of how to optimize your site and improve your website experiences for visitors. You’ll also get more customers from your existing traffic, test changes, and know exactly what is working and what’s not with this online marketing tool.
Key Features:
Tool suite includes the Editor, A/B Tests, Snapshots, and Recordings
Change your copy, images, and styles and then try your changes on traffic before publishing to everyone, regardless of how you build your site
Automatically skews more traffic to the better performing version via A/B testing
No programming required
@improvelycom
Improvely is a tool for tracking and improving your marketing campaigns while eliminating PPC click fraud. You can test and optimize your online marketing efforts while trusting Improvely’s monitoring systems to inspect each click for suspicious activity and alert you of potential click fraud instantly so you can protect your budget.
Key Features:
Identifies the source of every signup and sale, regardless of channel
Automatically creates activity profiles for each visitor, so you can get to know your most valuable customers and then find more of them
Team logins, custom-branded client reports, export tools, and more to meet your organization’s needs
Cost: FREE trial available for 14 days
Freelancer: $29/month – Tracks 10,000 visits/month, 1 team member, track conversions and revenue, click fraud monitoring, and more
Startup: $79/month – Tracks 50,000 visits/month, 3 team members, and all Freelancer plan features
Small Agency: $149/month – Tracks 100,000 visits/month, unlimited team members, and all Startup plan features plus sub-accounts
Large Agency: Starts at $299/month – Tracks 250,000+ visits/month, unlimited team members, and all Small Agency plan features plus white label reporting
Inspectlet gives you the ability to analyze user behavior instantly via eye tracking heat maps, screen capture, and user-interaction analytics. You can take the guesswork out of what you visitors want and why when you use Inspectlet.
Key Features:
Session recording for watching individual visitors use your site so you know exactly how they use it
Observe potential customers to see what they are looking for to better understand their mindset and increase your conversion rate
Determine where visitors get confused on your site and what captures their attention
Mature filtering capabilities
Conversion funnels enable you to define a series of pages leading to a goal and then watch session recordings of visitors that drop off at a particular step toward that goal
Cost:
Free – 100 recorded sessions/month, 1,000 approximate page views/month, 1 website, 1 month of storage, and more
Micro: $39/month paid monthly or $33/month paid annually – 5,000 recorded sessions/month, 50,000 approximate page views/month, 1 website, 2 months of storage, and more
Startup: $79/month paid monthly or $67/month paid annually – 25,000 recorded sessions/month, 250,000 approximate page views/month, 3 websites, 3 months of storage, and more
Growth: $149/month paid monthly or $12/month paid annually – 50,000 recorded sessions/month, 500,000 approximate page views/month, 10 websites, 6 months of storage, and more
Megalytic delivers professional web analytics reporting in a simplified way. Marketers, business owners, and digital agencies turn to Megalytic for more insightful, better looking analytics reports that deliver the right data to the right people at the right time.
Key Features:
Templates for website summary, Facebook page summary, monthly comparison, goal conversions, paid search, SEO, and more
Customize charts, tables, and maps to present your information the way you want it
Robust, powerful widget library
Integrates Google Analytics, AdWords, Search Console, and Facebook Page & Ads Insights data into one powerful reporting system
Automate distribution, track delivery, send reports as HTML, PDF, or paper, set your schedule, and more
Cost: FREE trial available for 14 days
Basic:$39.99/month – 10 reports, 10 connections, 1 user
Standard: $99.99/month – 30 reports, 50 connections, 1 user
Premium: $199.99/month – 50 reports, 100 connections, 3 users, and 10 clients
Enterprise: $399.98/month – 100 reports, 200 connections, 5 users, and 50 clients
Optimizely is the solution for experimentation and personalization across websites, mobile apps, and connected devices. You’ll be in a much better position to deliver the best customer experiences when you can experiment everywhere with Optimizely.
Key Features:
Easy-to-use A/B testing
Multi-page experimentation for any step of the customer journey
Uncover customer insights and create better experiences by delivering targeted content and experiences in real time
Add product, category, and content recommendations to any website automatically
Cost: FREE trial available for 30 days; Contact for a quote
@semrush
SEMrush is the tool for the analytics and data that digital marketing professionals need. You’ll have the power to develop the ideal content and advertising strategies you need after getting insights into your competitors’ strategies using the analytics reports and tools included in SEMrush.
Key Features:
Organic research capabilities to see competitors’ best keywords, discover new organic competitors, observe domain position changes, and more
Advertising research to localize ad campaigns, discover new competitors in AdWords and Bing Ads, and analyze competitors’ ad copy and keywords
Conduct deep link analysis
Cross, combine, and visualize data to compare competitive domains and estimate keyword difficulty in a few clicks
Cost:
Pro: $99.95/month – 10,000 results/report, 3,000 reports/day, 5 scheduled PDF reports, 5 projects, 500 keywords to track, 50 social profiles for monitoring, 1 user included
Guru: $199.95/month – 30,000 results/report, 5,000 reports/day, 20 scheduled PDF reports, 50 projects, 1,500 keywords to track, 100 social profiles for monitoring, 1 user included
Business: $399.95/month – 50,000 results/report, 10,000 reports/day, 50 scheduled PDF reports, 200 projects, 5,000 keywords to track, 300 social profiles for monitoring, 1 user included
Enterprise: Contact for a quote – Unlimited projects, extremely high keyword and crawl limits, branded reports, and unlimited seats
@SumoMe
Sumo is a top tool for increasing your site’s traffic, signups, and shares so you can grow your business. Sumo’s suite of tools empowers you to build your customer base and track success along the way; it also gets you up and running in less than a minute because it requires zero coding and allows you to create directly on your website.
Key Features:
Use List Builder to create outstanding pop-ups that appear on clicks before people leave
Create the next level of landing pages with Welcome Mat to deliver the best first impression
Get more signups with a polite Scroll Box that is a powerful way of asking without putting a pop-up in the middle of visitors’ screens
Cost:
Know when followers are active
Discover which tweets to engage
Cost:
Free – Connect your account and get limited personal data, 1 profile with limited access
Target: $29/month paid monthly or $23/month paid annually – Up to 3 profiles with more access
Multitask: $79/month paid monthly or $63/month paid annually – Up to 20 profiles with loads of access
SEO Tools
@ahrefs
Ahrefs is a Big Data-powered SEO toolset that is trusted by SEO and marketing professionals around the globe. This top online marketing tool helps you grow your search traffic and research competitors so you can determine exactly what you need to do to outrank them. With new tools and features being added each week, Ahrefs is a robust tool for everything from competitive analysis to web monitoring.
Key Features:
Organic search report empowers you to see the exact keywords your competitors rank for in organic search results and how much traffic they get from it
Improve your marketing and SEO with keyword research, content research, and link building
Web monitoring for tracking your competitors’ backlinks and receiving notifications when someone mentions them online
Cost: Lite and Standard Plan Trials available for 7 days at $7
Lite: $99/month paid monthly or $82/month paid annually -1 user, 5 campaigns, 300 tracked keywords, 1 location/website, and more
Standard: $179/month paid monthly or $149/month paid annually – 1 user, 10 campaigns, 1,000 tracked keywords, 2 locations/website, and more
Advanced: $399/month paid monthly or $332/month paid annually – 3 users, 25 campaigns, 4,000 tracked keywords, 5 locations/website, and more
@Moz
Moz offers software and resources to help you take advantage of the power of SEO to drive customers to your website or your storefront. Moz SEO products include Moz Pro and Moz Local; both tools help you improve search rankings, drive traffic, and get customers.
Key Features:
Cost: FREE trial of Moz Pro available for 30 days
Moz Pro Standard: $99/month – 5 campaigns, 300 keyword rankings, 100,000 pages crawled/week, and more
Moz Pro Medium: $149/month – 10 campaigns, 750 keyword rankings, 500,000 pages crawled/week, and more
Moz Pro Large: $249/month – 25 campaigns, 1,900 keyword rankings, 1,250,000 pages crawled/week, and more
Moz Pro Premium: $599/month – 100 campaigns, 7,500 keyword rankings, 5,000,000 pages crawled/week, and more
Moz for Enterprise: Contact for a quote
@screamingfrog
Screaming Frog is a UK search marketing agency that develops the SEO Spider. This tool crawls sites’ links, images, CSS, script, and apps to evaluate onsite SEO. A lite tool, SEO Spider allows you to analyze restyle in real time so you can make informed decisions.
Key Features:
Find broken links and server errors
Find temporary and permanent redirects and identify redirect chains and loops or upload a list of URLs for auditing in site migration
Discover duplicate content
ClickFunnels delivers marketing funnels in minutes. This tool will give you the power to grow your company through sales funnels by giving you everything you need to market, sell, and deliver your products online.
Key Features:
Does not require programming or design knowledge
Easily build pages inside a sales funnel
Choose from sales funnels to select the one that is pre-designed for your type of product
Choose the page design and then modify your page with a few clicks
Cost: FREE trial available for 14 days; Contact for a quote
@feedly
Feedly is the content curation tool you need for accelerating research, marketing, and sales. Take control of content from publications, blogs, YouTube Channels, keyword alerts, feeds, and private business content and then put it to work with powerful integrations, thanks to Feedly.
Key Features:
Organize your content sources in easy-to-read feeds
Monitor news about your company and your competitors by plugging in Google Alerts
Clean, minimalist reading experience optimized for productivity
Team collaboration via shared feeds, shared boards, Evernote Business notebooks, OneNote 365, Trello, and Slack
Cost: FREE trial available; Contact for a quote
Site retargeting, CRM retargeting, audience targeting, search retargeting, contextual targeting, and dynamic creative optimization options
Cost: Contact for a quote
19.  Siteliner
Siteliner is an online marketing tool that helps you detect duplicate content and broken links. The free service is available to websites with up to 250 pages so you can explore your site to reveal the key issues that affects its quality and search engine rankings.
Key Features:
Checks site for internal duplicate content and intelligently excludes common content like menus and navigation
Checks all internal links to ensure they work and highlights broken links so you can fix them easily
Identifies which of your pages are most prominent to search engines as they crawl your site based on link patterns between your pages
Provides two reports after crawling trough and analyzing pages on your site: the standard XML sitemap and the more detailed Siteliner Report
Cost:
Siteliner: FREE for limited monthly analysis of up to 250 pages
Siteliner Premium: Contact for a quote – Analyze sites up to 25,000 pages without limitations on how often you run analyses
@sniply
Sniply is the tool for driving conversion through the content you share because it enables you to attach your call-to-action to everything you share online. Sniply also empowers you to see exactly how your audience engages with the links you share.
Key Features:
Adds a custom call-to-action on any page on the web, so you can engage followers with every link you share
Generates unique links for you to share, so people who click on your links see the content in addition to your call-to-action
Monitor engagement and track results: track link clicks, conversion rates, and more
Cost: FREE trial of any plan available for 14 days
Basic: $29/month – Ideal for personal branding, 5,000 clicks/month, 2 brand profiles, and 1 team member
Pro: $29/month – Ideal for professional marketers, 20,000 clicks/month, 6 brand profiles, and 3 team members
Business: $149/month – Ideal for business use, 50,000 clicks/month, 10 brand profiles, and 5 team members
Agency: $299/month – Ideal for multiple clients, 250,000 clicks/month, 15 brand profiles, and 10 team members
Enterprise Plans: Contact for a quote
A competitive research tool, SpyFu helps you spot new SEO and PPC opportunities and outwit your competitors. Use this online marketing tool to determine your competitors’ most profitable keywords and ads for both paid and organic search.
Key Features:
Search for any domain to uncover every place it has shown up on Google, including every keyword they have purchased on Adwords, every organic rank, and every ad variation in the last few years
Find online and traditional leads methods including social media, email, phone, and address
PPC competitor research, complete with every keyword they have purchased on Google and every ad test they have run
SEO competitor research helps you uncover content and backlinks that help them outrank you
Keyword research tools include Google Keyword Tool Alternative, Keyword Grouper Tool, PPC Ad Test Winners and Losers, and more
Cost:
Basic: $39/month paid monthly or $33/month paid annually – Unlimited search results, unlimited data exports, unlimited domain overview PDFs, 250 sales lead and domain contacts, 5,000 weekly tracked keyword rankings, and 10,000 top lists results
Professional: $79/month paid monthly or $58/month paid annually – All Basic plan features, plus 500 sales lead and domain contacts, 15,000 weekly tracked keyword rankings, 50,000 top lists results, 10,000 API rows returned, and custom branded reporting
Team: $299/month paid monthly or $199/month paid annually – All Professional plan features, plus 2,000 sales lead and domain contacts, 40,000 weekly tracked keyword rankings, 75,000 top lists results, 10,000 API rows returned, custom branded reporting, and 5 user logins
Easily create any design or mockup and integrate anything
Cost: FREE trial available for 30 days
Essential: $99/month paid monthly or $79/month paid annually – 75 landing pages and 8 convertables
Premium: $199/month paid monthly or $159/month paid annually – 150 landing pages and 16 convertibles, plus client sub accounts, premium integrations, and better conversion tools
Enterprise: Starts at $499/month paid monthly or $399/month paid annually – 375+ landing pages and 40+ convertibles, plus a Launch Specialist and Success Manager will help maximize your ROI
Social Media Tools
@autopindotco
Autopin is a marketing suite for Pinterest that enables you to automate every action and put your account on autopilot, all from your browser. With this online marketing tool, you’ll be able to sell and reach more on Pinterest and take full advantage of automation for attracting more clients.
Key Features:
Set up an automation profile with a few clicks to take care of tasks such as liking, following, or inviting influencers to your boards
Schedule content and use content automation tools to generate the content ahead of time on autopilot
Designed with an eCommerce and content mindset to help you drive more traffic to your site to generate new clients and more sales
Cost: FREE trial available for 5 days
1 Account: $39/month
Buffer is an intuitive, powerful social media management tool trusted by more than four million people worldwide. With Buffer, you can save time by scheduling posts, tracking content performance, and managing your accounts all in one place.
Key Features: 
Quickly and easily schedule posts for all social accounts and allow Buffer to publish them automatically on your posting schedule
Manage all social accounts from one simple dashboard
Eliminate the need to log into multiple social accounts
Maintain a consistent presence on social to build your following and influence
Streamlined analytics so you can quickly determine the types of content that resonate best with your audience
Cost: FREE trial available for 14 days for Small, Medium, or Large Team or Agency
Individual Free – 1 social account, 1 user, 10 scheduled posts/profile
Individual Awesome: $10/month – 10 social accounts, 1 user, 100 scheduled posts/profile
Small Team or Agency: $99/month – 25 social accounts, 5 users, 2,000 scheduled posts/profile
Medium Team or Agency: $199/month – 50 social accounts, 10 users, 2,000 scheduled posts/profile
Large Team or Agency: $399/month – 150 social accounts, 25 users, and 2,000 scheduled posts/profile
Automate your social media and automatically repost your best content to the Buffer queue with Hiplay. With three simple steps, you can put Hiplay to work for you so more of your audience sees more of your posts.
Key Features:
Connect your Buffer account to access all your profiles
Build your Content Library and repost content multiple times
Add posts to the Library directly from Buffer history
Create new posts from the dashboard
Categorize posts in the Content Library
Increase engagement, save time, and ensure consistent posting
Cost: FREE trials available
Basic: $5/month – Best for individuals, 3 social media profiles, 3 custom categories, and 200 Content Library posts/profile
Popular: $10/month – Best for small businesses and solopreneurs – 10 social media profiles, 10 custom categories, 500 Content Library posts/profile, and weekly schedule
Advanced: $25/month – Best for small agencies – 30 social media profiles, 20 custom categories, unlimited Content Library posts/profile, and weekly schedule
@hootsuite
Hootsuite is the world’s most widely used social media marketing and management dashboard. This tool makes it easy to manage all your social media in one place, from finding prospects to serving customers. You’ll also enjoy connecting with customers in a faster, smarter, and safer way, with Hootsuite.
Key Features:
Manage all your social profiles and automatically find and schedule social content
Measure your social ROI and make data-driven social media marketing decisions with Hootsuite’s real-time analytics
Protect your brand by tracking messages and mentions with robust message approvals and permissions workflows
Guard against hackers and other threats with profile protections and access controls
Cost: FREE trial available for 30 days
ManageFlitter is an award-winning app that helps you manage and clean up your Twitter account. This tool also helps you reach more followers with every Tweet and work faster and smarter with Twitter.
Key Features:
PowerPost to send out important tweets that your followers will see
Use the Twitter Analytics tool to get the insights you need
Unfollow tool immediately shows you who to unfollow and sorts using a range of criteria such as influence, date of follow, and more
Cost:
Freebie: Free – Basic account with limited access to features and longer loading times
Pro: Starts at $12/month – For small companies and personal brands with account cleanup, grow your account, access to remote account management, limited analytics and reporting features, and more
Business: Starts at $49/month – For larger companies or agencies managing multiple Twitter accounts with all Pro plan features plus full analytics and reporting capabilities, tweeting and engagement, and business features
MeetEdgar is a tool that eliminates wasted time because it empowers you to recycle your social updates automatically. You’ll be able to reuse your best content and get more views with this online marketing tool.
Key Features:
Bring in new visitors each time Edgar posts
All content is stored in an organized library and arranged into categories to save time; and, you can add content in bulk or connect Edgar to an RSS feed
Schedule content by category
Does not require you to refill your queue, as Edgar starts recycling older updates
Cost: $49/month – 25 social media accounts, Facebook, Twitter, and LinkedIn, unlimited content library, and account setup assistance and social media strategy call
Meltwater delivers media intelligence to help companies make better, more informed decisions with insight from the outside. Marketers appreciate how Meltwater’s AI-driven real-time insights help them optimize their social marketing efforts.
Key Features:
Monitor your brand to understand how others perceive it
Largest inventory of social media and online content in the business
Benchmark your efforts against your competitors by tracking best-performing keywords, tends, and theme in real time
Advance your integrated media strategy
Cost: Contact for a quote
@Socedo
With Socedo, you can find B2B leads continuously on social media without expending too much time or effort. Engage with leads on Twitter and email to drive traffic and grow your database by turning social media into warm leads with this online marketing tool.
Key Features:
Connects you directly with the audience that shows interest in your brand, competitors, and ecosystem
Thorough targeting, automated engagement, and rich lead information
Integrate with leading marketing automation and CRM systems to bring new leads and rich data from Socedo into these systems automatically
Cost: FREE trial available; Contact for a quote
A social media management platform for businesses, Sprout Social integrates and partners with Facebook, Twitter, LinkedIn, and other social platforms that matter the most to your business.
Key Features:
Quantify and present your social media marketing strategy success
Use data to make better business decisions
Lead the conversation by planning, organizing, and managing your social content
Strengten customer relationships and improve loyalty
Cost: FREE trial available for 30 days
Premium: $99/user/month – Powerful tools for social business including complete social media management, all-in-one social inbox, tasking and social CRM toolset, social content calendar, 10 social profiles, and more
Corporate: $149/user/month – Premium tools for professional needs including all Premium plan features plus trends and engagement reports, team and productivity reporting, campaign tagging and reporting, 15 social profiles, and more
Enterprise: $249/user/month – Advanced tools for social business at small including all Corporate plan features plus advanced customer care tools and reports, advanced keyword report, custom URL tracking, 20 social profiles, and more
@TailwindApp
Tailwind is a scheduling and analytics platform for Pinterest and Instagram that is trusted by more than 100,000 brands, agencies, and bloggers around the globe. This tool delivers smarter visual marketing and is an end-to-end solution for beating your competitors on Pinterest and Instagram.
Key Features:
Manage and optimize visual campaigns from end to end
Content management for managing branded content, UGC, and recommendations from the visual web in one place
Smart scheduling so you post when your audience is engaged
Actionable analytics to guide your content strategy and make smarter decisions
Monitor and listen to uncover key trends about your brand and industry
Build awareness and drive traffic with contests and sweepstakes
Cost: Contact for a quote
Email Automation, Marketing, and Tracking Tools
ActiveCampaign is a tool for email marketing that is driven by intelligence. When you learn about your contacts, you can send personalized messages that align with their interests.
Key Features:
Deliver personalized messages whether the contact is on your website, browsing her inbox, or on a mobile device
Drag-and-drop interface
Send newsletters, campaign followups, and individual emails
Free templates and free image hosting
Import contacts from a file or another service
Create automations based on contact and behavioral data
Cost:
Lite: Starts at $9/month paid annually – Unlimited sending, email marketing, send newsletters, marketing automation, chat and email support, up to 3 users
Plus: Starts at $55/month paid annually – All Lite plan features plus CRM with sales automation, contact and lead scoring, deep data integrations, customer user permissions, custom domain and branding, and more
Professional: Starts at $129/month paid annually – All Plus plan features plus site messaging, attribution, and up to 50 users
Enterprise: Starts at $229/month paid annually – All Professional plan features plus customer mail server domain, dedicated account rep, in-depth on boarding, free design services and social data, and more
@boomerang
Boomerang gives you the power to send messages later, get email reminders, and snooze messages within leading email platforms. When you use Boomerang, you make your inbox work for you so you can spend your time taking care of other pressing matters. If you need email tracking, Boomerang for Gmail is the online marketing tool for you.
Key Features:
Email tracking software for Gmail notifies you when a recipient opens your email and when they click any link in the message
Know if your email is read
Determine which of your emails yield the most clicks
Gain recipient’s trust with an opt-out option
Cost:
Basic: Free – 10 message credits/month, send later, Boomerang reminders, response tracking, read receipts, click tacking, responsible, Inbox Pause
Personal: $4.99/month – Unlimited message credits, all Basic plan features plus mobile access and notes
Pro: $14.99/month – Unlimited message credits, all Personal plan features plus Respondable with advanced machine learning, advanced Inbox Pause features, and recurring messages
Premium: $49.99/month – Unlimited message credits, all Pro plan features plus track by default, premium support, and more
@CampaignMonitor
Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. You’ll be sure to send email your customers can’t ignore with this tool, which is ideal for marketing teams of any shape or size.
Key Features:
Drag-and-drop email builder with your choice of hundreds of professionally-designed templates
Completely branded email that looks gorgeous on any device
Easily create personalized customer journeys with the new, unique visual journey designer to engage your audience and automatically drive revenue
Dril lento customer data for hyper-targeted segments and send incredibly relevant emails tailored to individual interests
Cost:
Basic: Starts at $9/month – 2,500 emails across campaigns and automated emails, customer support via email, all core marketing features, insights analytics suite, and basic marketing automation
Unlimited: Starts at $29/month – Unlimited emails across campaigns and automated emails, priority customer support via email, and all Basic plan features plus advanced marketing automation, unlimited inbox previews, and more
Premier: Starts at $149/month – Unlimited emails across campaigns and automated emails, premier phone and email support, and all Unlimited plan features plus send-time optimization, advanced link tracking, and more
Advanced: Contact for a quote – All Premier plan features plus advanced segmentation, activity-triggered journeys, 1:1 email content, and behavioral customer data
Constant Contact gives small businesses and nonprofits the power to grow and succeed through email marketing. With the Email PLUS plan, you go beyond email marketing to make better connections with customers to drive even more business.
Key Features:
Automate email with autoresponders to stay connected to customers without being married to your computer
Conduct surveys and polls to start a two-way conversation with your contacts
Collect donations to raise awareness for an important cause and maximize your fundraising
Offer coupons to drive traffic, build loyalty, increase sales, and get new contacts
Cost: FREE trial available for 60 days
Email: Starts at $20/month paid monthly or $18/month prepaid for six months or $17/month prepaid for 12 months
Email PLUS: Starts at $45/month paid monthly or $40.50/month prepaid for six months or $38.25/month prepaid for 12 months
Hatchbuck is a simple sales and marketing software designed to help small businesses take advantage of every opportunity. If your goal is to make email personal again, Hatchbuck is the online marketing tool for your small business.
Key Features:
Drag-and-drop email builder that does not require any coding
Build your subscriber list with easy-to-use sign up forms
Automatically tag and score contacts to create dynamic lists
Email link tracking to know who opens your email, clicks links, and visits your website
Cost:
Small Biz: $109/month paid monthly or $99/month paid semi-annually or $89/month paid annually – Perfect for small business, 2 users, 1,500 contacts, 7,500 emails/month
Team: $219/month paid monthly or $199/month paid semi-annually or $179/month paid annually – Perfect for growing your team, 5 users, 5,000 contacts, 25,000 emails/month
Professional: $329/month paid monthly or $299/month paid semi-annually or $269/month paid annually – Perfect for mid-sized teams, 10 users, 15,000 contacts, 75,000 emails/month
Enterprise: $439/month paid monthly or $399/month paid semi-annually or $359/month paid annually – Perfect for larger teams, unlimited users, 25,000 contacts, unlimited email sends
@litmusapp
Litmus is an email creation, testing, and analytics platform empowering marketers and designers to deliver superior customer experiences. With Litmus Scope, you can create a clean, web-based version of any email and know what it will look like with desktop and mobile previews.
Key Features:
Use Scope It to scope an email from inside supported mail platforms like Gmail
Display the desktop view alongside a mobile screenshot
Code inspector makes viewing email source code simple, especially because Scope decodes and cleans up HTML
Obscure personal information and keep your username, email address, account numbers, and other details private
Cost: FREE trial available for 7 days
Bookmarklet: Free – Scoped emails are available for 15 days without a Litmus ID
Scope for Mac: Free – Scoped emails are available for 15 days without a Litmus ID
Basic: $99/month paid monthly or $79/month paid annually – 1 user, email previews
Plus: $199/month paid monthly or $159/month paid annually – 5 users, email previews, spam testing, email analytics, and ESP integrations with Campaign Monitor and MailChimp
Pro: $499/month paid monthly or $399/month paid annually – 10 users, and all Plus plan features plus private Litmus teams
Enterprise: Contact for a quote
Platforms and Marketing Automation Tools
@emmaemail
Emma is a digital marketing platform that makes it easy for marketing teams of all sizes to create beautiful email campaigns to drive results. Go beyond email marketing software with Emma  to connect your data, build your audience, and make your marketing more successful than ever before.
Key Features:
Marketing automation suite to make email marketing personal, relevant, and timely
Trigger targeted messages based on subscriber activity
Deliver the perfect follow-up email
Smart, intuitive segment builder
GetResponse is an all-in-one marketing platform for growing your business. Market your products more effectively with email marketing, webinars, landing pages, and marketing automation with GetResponse.
Key Features:
Deliver emails when contacts are most likely to engage
Increase conversion rates with a complete webinar marketing solution
Build, publish, and host high-converting landing pages
Automate the customer journey based on their behavior and data
Cost: Save 18% with a 12-month subscription or 30% with a 24-month subscription
Email: Starts at $15/month billed monthly – Perfect for email marketing beginners
Pro: Starts at $49/month billed monthly – For growth-focused marketers and SMBs
Max: Starts at $165/month billed monthly – For marketing pros with advanced needs
Enterprise: Starts at $1,199/month billed monthly – For businesses seeking scalable, high-performance solutions
@kapost
Kapost is a B2B marketing platform that gives marketers the power to produce and deliver the right content to the right customer at the right time. You can turn content into customers and accelerate revenue and drive your business forward, with this online marketing tool.
Key Features:
Visualize your content strategy and focus on customer-centric content to support your business objectives
Map campaigns and initiatives across weeks, months, or the year to manage work intelligently
Use matrix views to evaluate your plans from multiple points of view
Real-time updates and dynamic workflows
Cost: Starts at $3,500/month
MailChimp is the leading marketing automation platform that helps you build your brand and sell more. MailChimp’s features are right for businesses of any size, from startups to Fortune 500 companies.
Key Features:
Connect your store with hundreds of eCommerce integrations to create targeted email or ad campaigns, automate helpful product follow-ups, and send back-in-stock messages
Target customers based on behavior, preferences, and previous sales
Built-in segmentation for building custom rules
In-depth reporting insights to make all automated series better each time
Cost:
New Business: Free forever – No design or coding experience necessary
Growing Business: Starts at $10/month – Unlimited sending, predicted demographics, email delivery by time zone, and more
Pro Marketer: Starts at $199/month – For high-volume senders and includes multivariate testing, comparative reports, and more
@scoopit
Scoop.it gives professionals and marketers the ability to develop online visibility and generate more results through content marketing and content intelligence. For intelligent content marketing automation that generates more and better content and results in more traffic and leads from your content, choose Scoop.it.
Key Features:
Research what resonates with your audience via popular content on your keyword or recommended keywords
Produce blog posts and newsletters faster with advanced curation technology and CMS integration
Use predictive insights to generate more from your content investment
Us the smart calendar to visualize your objectives and guide your content plan
Publish, schedule, and promote content to all channels
Cost: Contact for a quote
Influencer Tools
BuzzSumo helps you create and amplify content by finding the most shared content and key influencers for any topic or site. Get insights from across all social networks and run detailed analysis reports with BuzzSumo.
Key Features:
Find influencers in any topic area and then review the content they share and amplify
See content mentioning your keyword
Know immediately when an author or competitor publishes new content
Track competitors’ content performance and conduct detailed comparisons
Cost: FREE trial available for 14 days
Pro: Starts at $99/month paid monthly or $79/month paid annually – Unlimited searches, 5 alerts, and 5,000 mentions
Plus: Starts at $179/month paid monthly or $139/month paid annually – Unlimited searches, 10 alerts, 10,000 mentions, and question analyzer
Large: Starts at $299/month paid monthly or $239/month paid annually – Unlimited searches, 30 alerts, 20,000 mentions, question analyzer, and Facebook analyzer
Custom: Starts at $499+/month – Custom plans tailored to you
Contact more prospects with the auto contact form filler
Cost: FREE trial available for 14 days
Blogger: $69/month paid monthly or $52/month paid annually – 1 user, store up to 1,500 contacts, unlimited emailing and searches
Small Agency: $99/month paid monthly or $75/month paid annually – 2 users, store up to 5,000 contacts, unlimited emailing and searches, automated email broadcasting, automated follow ups
Large Agency: $249/month paid monthly or $187/month paid annually – 4 users, store up to 25,000 contacts, and all Small Agency plan features
Enterprise: $599/month paid monthly or $450/month  paid annually – 10 users, store up to 100,000 contacts, and all Large Agency plan features