8 Ways to Leverage Holiday Email Marketing to Skyrocket Sales This Season

• Updated on: 2019-02-18
• Read original article here

As a business, this is a great time for you to make the shopping experience easier for your customers and boost your sales. Your email list is the best place to start that process.

While there are many ways you can make emails interactive, like embedding videos, quizzes, slideshows, adding an Add-To-Cart button is certainly the best interactive element that will help boost your sales.

Shopping cart abandonment is a common issue for all eCommerce businesses, especially for online retail businesses. Thanks to your email list, you can retarget those shoppers with an email to encourage them to continue their shopping. Studies show that retargeting abandoned carts with emails have a success rate of 29%.

The holiday season may be the best time for you to get in touch with those shoppers with a follow-up email. And maybe suggest them a few new holiday-themed items to add to their shopping cart.

Who would say no to saving save money. Even on holidays, people are always looking for ways to save a few bucks off their shopping list. Sending an exclusive coupon, a discount sale offer, or even a cool gift card to your email list definitely show your customers how much you value them and you’ll also get extra sales in exchange as well.

Not everyone in your email list will be celebrating Christmas. Sending a holiday-themed email to the wrong audience may make you come across as unprofessional and it might even increase your unsubscribe rates, especially if you have an email list of an international audience.

This is why it’s best for you to use list segments to deliver your email promotions based on recipient location during the holiday season. You can also use your list segments to identify your subscriber’s interests and create email campaigns with curated products for specific audiences.

Gift guides are useful for not just special celebrations like Mother’s day and Valentine’s Day, it’s also a great way to promote some of your products for holidays like Christmas. You will be helping parents save a lot of time and frustrations by providing them with a list of the hottest gadgets and toys in the market today.

You can also target the grownups with a seasonal sale. Like the showing your new clothing line for the winter or spring. Or offering a discount on the latest Kindle so they can spend more time reading this holiday season.

Building a sense of urgency in your emails is a great psychology hack you can use to grab the attention of your customers. Showing a countdown timer in your emails showing the remaining days for Christmas or even adding a limited-time special offer to buy your products at a discounted rate can both help generate more sales.

Christmas is widely known as the season of giving. It’s a time where people act more generously to support each other. You can add that same sense of generosity to your promotions.

For example, you can create a promotional campaign to help support a charity. Whenever a customer buys a product, you can donate a percentage of the money to a charity. This helps your customers feel good and generate more sales at the same time. And it’s all for a good cause.