Enhancing Email Marketing with New Targeting and Customer Experience Tactics

• Updated on: 2018-12-06
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Enhancing Email Marketing with New Targeting and Customer Experience Tactics
Join esteemed marketing industry analyst David Daniels as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
•Data utilization in email marketing and the efficacy of real time data
•Individual targeting and the rise of People Based Marketing and its role in email marketing
•The impact of machine learning and other artificial intelligence technology on email marketing
•Innovations in mobile utilization to drive mobile app usage
•The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
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David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels
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Enhancing Email Marketing with New Targeting and Customer Experience Tactics Sep 26 2017 3:00 pm UTC 60 mins
David Daniels, CEO & Founder, The Relevancy Group | @EmailDaniels
Join esteemed marketing industry analyst David Daniels as he shares new research, tactics and strategies to improve the customer experience and relevance. David will review several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
•Data utilization in email marketing and the efficacy of real time data
•Individual targeting and the rise of People Based Marketing and its role in email marketing
•The impact of machine learning and other artificial intelligence technology on email marketing
•Innovations in mobile utilization to drive mobile app usage
•The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
Steve Henderson, Compliance Officer, Communicator Corp
Join us on this webinar and learn:
- What are the new challenges with gaining consent for new and existing data.
- How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
- How to run your own GDPR audit
About Steve Henderson:
With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
The Art of Enhancing the Customer Experience using Personalisation Recorded: Aug 22 2017 46 mins
Kath Pay, CEO of Holistic Email Marketing
Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.
This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
5 key customer engaging email segments to automate Recorded: Aug 10 2017 48 mins
Kath Pay, CEO, Holistic Email Marketing
Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.
Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs
About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder Recorded: Jun 13 2017 25 mins
Riaz Kanani, Joint-MD, Radiate B2B
In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
How to Craft Compelling Call-to-Actions that Drive Results Recorded: Feb 17 2016 58 mins
Kath Pay
Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.
​A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more. There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.
Included in this webinar:
How to Unleash the Testing Power of Your Emails Recorded: Dec 17 2015 47 mins
Kath Pay
You create and send regular emails to your database as part of your marketing channel mix. You no doubt run tests on what works best to improve your email marketing. But do you use your emails to test hypotheses that could inform and improve your other channels - such as PPC ads, website copy and page design, banner ads - to improve engagement and conversion rates?
Aimed at marketing professionals looking to push the power of their email marketing, this FREE webinar reveals how to leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels.
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​Your email database contains the valuable opinion of prospects and customers already engaged in your brand. This webinar will be packed full of practical tips and advice on how to use your email channel as a testing ground to derive useful insights.
You will learn how to
select the factors you can best test within your emails, not everything can be tested
build a hypothesis into your emails, to drive the actions that provide the answers you're looking for
use a push channel such as email to inform and improve pull channel performance
interpret the results of your email tests and apply the learnings
Delivered by international email marketing trainer and Holistic Email Marketing's CEO, Kath Pay, sign up now to learn how you can gain valuable insights from a channel you are already spending time and budget on. ​
How to create subject lines that increase conversions Recorded: Apr 15 2015 44 mins
Kath Pay, Marketing Director, cloud.IQ
Need more conversions from your email marketing? The best place to start is with your email Subject Line. Many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line.
Aimed at e-Commerce and marketing professionals, attend this webinar to learn many invaluable tips that will revolutionise how you write subject lines. Learn the secret to writing subject lines that not only grab your customers attention, but also increase online conversions.
3 sexy ways to use popovers to increase conversions Recorded: Feb 26 2015 37 mins
Kath Pay, Marketing Director, cloud.IQ
Join Kath Pay, Marketing Director of cloud.IQ, on this webinar to discover how you can use popovers (also known as lightboxes or overlays) to increase your conversions - whether you are looking to drive sales, subscribers, return visits or downloads.
Take the right approach to popovers and they can be an extremely effective conversion tool that are also a helpful customer service tool, encouraging loyalty. Companies looking to increase their subscriptions and download conversions have seen a 300 - 400% uplift.
Attend and you will learn:
> How to integrate offers and codes to drive customers back to basket
> How to personalise popovers to retain visitors and grow your customer database
> How to wake up idle customers and nudge them to action
How to Create Call-to-Actions That Drive Conversions Recorded: Jan 28 2015 44 mins
Kath Pay, Marketing Director, cloud.IQ
A Call-To-Action (CTA) is all too often an after-thought. This webinar reveals the secrets to creating CTA's that encourage the action you’re after – whether it’s downloads, sign-up’s or sales.
A CTA can fulfil many different purposes as part of the customer experience on your website, in your email communications, banner ads, ppc ads and more.
There is an art to integrating them in a way that encourages action and provides your customers with the additional benefit of a positive customer experience.
Included in this webinar:
Leveraging Psychology for e-commerce Recorded: Dec 12 2014 47 mins
Kath Pay, Marketing Director, cloud.IQ
What motivates your customers to buy from you? If you’re still trying to figure it out, watch this webinar to discover how you can leverage human nature and basic psychology to drive conversions.
Hosted by Kath Pay, Marketing Director of cloud.IQ, this webinar reveals how you can use copy, design and persuasive techniques to trigger positive, often subconscious responses that are innate within all of us, to encourage action.
By leveraging human traits that are present within us all, you can apply techniques that tap in to each persona and their specific buying habits. We will also look at how different personalities use the web and how you can shape your site experience to encourage engagement and action.
7 Ways to Leverage the Hidden Power of Email Marketing Recorded: May 16 2014 45 mins
Kath Pay Digital Marketing Consultant & Trainer Plan to Engage
Email Marketing is powerful and marketing automation is even more so - especially when applied to a customer-centric lifecycle marketing programme. Join Kath Pay of Plan to Engage, in this webinar to discover how you can benefit from implementing these 7 lifecycle programs. Be prepared to be informed, inspired and engaged.
3 steps to recovering your abandoned carts and generate increased revenue Recorded: Mar 20 2014 42 mins
Kath Pay, Consultant, Plan to Engage & James Critchley, MD, cloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. in fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
Part 2 of a 2-part series.
Email Profits Down? How to Analyze Why and Fix The Problem Recorded: Mar 11 2014 45 mins
Jeanne Jennings, Vice President of Global Strategic Services, Alchemy Worx
Is your email marketing as profitable as you’d like it to be? If not, join Jeanne Jennings, as we take a forensic approach to analyzing past results – and figuring out what qualitative changes to test to boost bottom line performance.
You’ll learn how to use a revenue tree analysis to identify areas of strength and places with potential for improvement in your program. Then we’ll utilize other advanced analytics tools and show examples of how you translate quantitative data into qualitative changes to boost your results.
Leave knowing:
- How to use revenue tree analysis to pinpoint why your profits are down – and what you need to do to improve them
- How to calculate reach metrics – and how they can be used to boost your bottom line revenue
-How to use advanced quantitative analysis to improve your testing and results -- and make you a rock star in your marketing department
Whether you’re a spreadsheet guru or numbers-challenged, you’ll enjoy this session (it won’t be dry, I promise!) and gain a deeper understanding of how to use data to improve your email marketing efforts.
3 keys to improving your customers checkout experience Recorded: Mar 6 2014 41 mins
Kath Pay, Consultant, Plan to Engage & James Critchley, MD, cloud.IQ
How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be. Join Kath Pay of Plan to Engage and James Critchley of cloud.IQ where we will focus on 3 keys to leverage in order to prevent abandonment of the shopping cart process. Part 1 of a 2-part series.
How to reach and activate customers with mobile search Recorded: Oct 8 2013 37 mins
Rob Thurner, mobile consultant, author and trainer at Burner Mobile
“Truly great search is all about turning intentions into actions, lightning fast" says Google in its AdWords blog.
This session is based on my 6 step guide to optimising your search strategy for mobile and tablet to deliver this goal:
1. Start by reviewing search behaviour (50% of mobile interactions start with a search)
2. Deliver geo-location based results (85% of mobile searches have location intent)
3. Make your site SEO friendly
4. Optimise search for high-spending tablet users
5. Bid aggressively on mobile PPC
6. Select mobile ad formats to meet consumer demand
How to write copy that sells Recorded: Oct 8 2013 25 mins
Tamara Gielen, Email Marketing Consultant, Plan to Engage
In this session, Tamara Gielen will share tips on how to write copy that persuades your audience to take action. We'll look at headlines, subject lines, bullet points and call-to-actions.
Content Marketing: a whole new discipline? or just 'old wine in new bottles'? Recorded: Oct 8 2013 39 mins
Mike Berry, Digital marketing blogger, lecturer and consultant
In this webinar, Mike Berry addresses some of the issues around Content Marketing, which has seemingly risen from nowhere over the last 12 months to become an important (and still fast-growing) marketing discipline. Mike will explain why high-quality content is so important, how to get it and how to make the most of it.
7 Universal Conversion Optimization Principles Recorded: Oct 8 2013 47 mins
Michael Lykke Aagaard, ContentVerve.com
This session gives you seven conversion optimization principles that you can apply to pretty much any part of your online marketing funnel and increase conversions. Based on four years of research and more than 350 A/B tests, the session is packed with case studies and before/after examples from real life tests.
Michael Lykke Aagaard is a self-employed, self-confessed split test junkie and copywriting fanatic from Copenhagen, Denmark. When he isn’t busy testing and optimizing websites for clients, Michael travels all over the world and preaches about the value and importance of conversion optimization.
From search to conversion - 3 keys to a successful customer journey Recorded: Oct 8 2013 48 mins
Kath Pay, Consultant, Speaker & Trainer, Plan to Engage
In this session, Kath Pay explores the various steps in a typical customer journey that starts with a search. She will share tips and tricks on how to identify where the biggest wins can be gained, resulting in a successful customer experience, both from the customer's perspective as well as yours.