The Art of Personalisation in Email Course

• Updated on: 2017-08-29
• Read original article here

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Overview
Are you looking to take your email marketing to the next level? Are you focused on providing a more personalised experience to your prospects and customers? Are you wanting to increase conversions and implement lifecycle marketing? Then this course is for you.
 
This one day course will show you how to achieve the many different ways of personalising via email marketing and the website. You’ll discover how data, combined with technology can be used to provide very personal customer experiences, which not only help to deliver more revenue but will also increase your customer’s lifetime value.
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This practical course will equip you with the tools and knowledge you need to start implementing effective ways of personalising and enhancing the customer experience. The value-packed day will help you to understand and apply all the main principles of personalisation using email marketing throughout the customer journey.
Who should attend?
This course is ideal for senior managers working within B2C marketing, ecommerce or technical roles who are interested in email marketing / business growth strategies, tactics to improve KPIs and those tasked with driving business performance via email marketing. 
If you’re a B2B marketer, then please look at our other course designed specifically for the B2B customer journey: B2B Marketing Automation
Other Recommended Courses: This course goes well with the Persuasive Design Course
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Upon completion of this course, you'll be able to:
Create a Personalisation Strategy to assist in meeting your objectives
Successfully implement personalisation tactics throughout your customer journey with the aim of increasing conversions and improving the customer experience
Create a strategic testing plan to test and optimise your automated programmes
What will I learn?
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In order to maintain a high level of knowledge, expertise and competency, many professions define CPD (Continuing Professional Development) as a structured approach to learning, and we're happy to announce that we're in the process of being CPD Certified by CPD Standards Office.
Don't take our word for it....
Kath was a wonderful instructor and clearly both an expert in her field and a good communicator — I would definitely attend another of her courses in the future. I came away from her Email Marketing: Advanced course with countless new ideas to refresh our current strategy, and I feel excited and confident that these ideas will help us exceed our department’s goals.
— Kelly Jenkins, Condé Nast Johansens
Kath is both inspirational and passionate about everything around email marketing. Not only does she deliver training clearly and concisely, but Kath has an overwhelming ability to make you want to race back to the office and put everything you have learned into action, especially as she describes how simple each aspect is to implement. It is with great pleasure that I work with Kath, I always look forward to the next course, where we will discuss what new email strategies we have put into place, and bounce ideas off each other on how we can further improve them.
— Susan Laurie, Screwfix
​Whether you’re new to email marketing or you’ve been doing it for awhile but feel stuck, you should join Kath for one of her all-day training sessions. At the end of the day you will be inspired, you’ll feel like your knowledge got organised and / or you’ll come out with a plan - you’ll want to test and try to improve what you do, because now you will know how. And why. 
That’s what happened to me after both sessions I attended (beginner and advanced). Kath’s enthusiasm for email marketing is evident and contagious, and her vast knowledge of the subject helped me figure out what to do next, how to do it and why I should even try. Both times I learned something new and I left with a whole to-do list of all things email. 
One of the things that really stuck with me was Kath saying that if you can imagine it, it can be done. She truly believes email can be great, and when you see her presentation, listen to her and work through some exercises, you’ll believe it too. And you’ll believe that you can be the one delivering great emails.
— Marta Sloma, Azimo