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How To Leverage Amazon Prime Day To Grow Sales [Podcast]

How To Leverage Amazon Prime Day To Grow Sales [Podcast]

Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. Even for businesses not on

12 Common Amazon Scams To Avoid

12 Common Amazon Scams To Avoid

Amazon can be a convenient way to shop, but it can be an increasingly risky proposition. According to a report from the Federal Trade Commission (FTC), Amazon scams are on the rise. The agency says, “From July 2020 through June 2021, about one in three

The Ops Perspective on Fashion with Needle & Thread’s Mark Liddington (episode 408) – eCommerce MasterPlan

The Ops Perspective on Fashion with Needle & Thread’s Mark Liddington (episode 408) – eCommerce MasterPlan

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread

The Shopper Speaks: Online shoppers buy early amid heightened holiday expectations

The Shopper Speaks: Online shoppers buy early amid heightened holiday expectations

The 2022 holiday season is on the horizon. It seems holiday shopping starts earlier each year, with July’s Amazon Prime Day sales and now a second round of sales from Amazon and other sellers that seek to match their activity. Digital Commerce 360, in

Small Business Digital Marketing Trends To Know in 2023 | HackerNoon

Small Business Digital Marketing Trends To Know in 2023 | HackerNoon

This year has thrown all sorts of curve balls, leaving small business owners to rapidly adjust their operations to ensure productivity and increased profitability. Influencer marketing has proven to be one of the most successful digital marketing strategies.

Google Shopping Free Listings: An In-Depth Guide

Google Shopping Free Listings: An In-Depth Guide

Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using? And, if so, how should you use it? This post will cover all the

Amazon holiday shopping outlook: A guide for advertisers

Amazon holiday shopping outlook: A guide for advertisers

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.  Part of that planning revolves around: We dug deep into the more than $400 million in Amazon ad spend under

Elephants in the Room | No Mercy / No Malice

Elephants in the Room | No Mercy / No Malice

In 2017 I wrote a book about Amazon, Apple, Facebook, and Google called The Four. After working my ass off for 25 years, I became an overnight success: speaking gigs, appearances on cable news and talk shows, book and podcast deals. I spent a bunch of time

Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top consumer demands for modern fashion retailers. It also showed, however, that