Cetiera Carmona is the Manager of Customer Growth (also known as Customer Marketing) at BigCommerce. She leads a team that is truly customer obsessed, focusing on providing content and guidance at every stage of the merchant journey, helping merchants grow
2024-01-28
![How To Leverage Amazon Prime Day To Grow Sales [Podcast]](https://s3.amazonaws.com/gotchastream/images/73353724/large-hand-touches-the-flow-of-images-symbol-of-media-streams.jpg)
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon. Even for businesses not on
2024-01-21
Amazon can be a convenient way to shop, but it can be an increasingly risky proposition. According to a report from the Federal Trade Commission (FTC), Amazon scams are on the rise. The agency says, “From July 2020 through June 2021, about one in three
2024-01-21
Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread
2024-01-18
The 2022 holiday season is on the horizon. It seems holiday shopping starts earlier each year, with July’s Amazon Prime Day sales and now a second round of sales from Amazon and other sellers that seek to match their activity. Digital Commerce 360, in
2023-09-12
This year has thrown all sorts of curve balls, leaving small business owners to rapidly adjust their operations to ensure productivity and increased profitability. Influencer marketing has proven to be one of the most successful digital marketing strategies.
2023-09-11
Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using? And, if so, how should you use it? This post will cover all the
2023-09-10
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: We dug deep into the more than $400 million in Amazon ad spend under
2023-09-10
In 2017 I wrote a book about Amazon, Apple, Facebook, and Google called The Four. After working my ass off for 25 years, I became an overnight success: speaking gigs, appearances on cable news and talk shows, book and podcast deals. I spent a bunch of time
2023-09-09
