Engage Consumers From Click to Brick Break down the digital divide by connecting online and in-store experiences By Shock Torem, SVP and GM, Vestcom Media Solutions Hybrid shopping is the new norm, and consumers expect a seamless experience whether browsing
2023-05-18
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when
2023-04-20
Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just under three years later, we are winding down the publication. As of today, we will not
2023-04-19
Although 215 million Americans, or nearly two out of three, play video games and video games trail only TV and social media in terms of consumer time-spent per week, according to various industry studies. Still, only about 3% to 5% of ad budgets are
2023-04-18
Kalley Huang reports on youth and technology, and Sheera Frenkel reports on social networking, both from San Francisco. March 6, 2023Updated 11:15 a.m. ET More than a decade ago, Qu’ana Underwood, then a middle school student in Philadelphia, joined
2023-04-15
Adobe Chairman and CEO Shantanu Narayen shared the following memo with Adobe employees globally. The memo has been edited to remove links to internal documents. Adobe was founded on simple yet enduring principles that remain with us to this day: innovation
2023-04-15
In February, the online folie à deux that is Twitter and TikTok latched on to the concept of “thrift shops” and basically tore themselves apart about it incessantly. By the time Ifinally wrote about it, it was entering its third week. Twitter users, in
2023-04-15
This year’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality will explore the impact of the digital gender gap on widening economic and social inequalities and call on businesses, policy makers and activists to
2023-04-13
This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → We’re three months into the year and the social media landscape already welcomed two new entrants: Twitter
2023-04-11
