Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing, Vericast It’s about to get more expensive to connect with your target audience
2024-10-25
A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of the brands either lack a well-defined digital marketing strategy or haven’t adopted one yet. A digital marketing strategy is essential because it gives
2024-05-18
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion
2024-05-10
Research The Cookiepocalypse: Why first-party data is going to matter to your newsroom Journalist fellow Paul Herman says the end of third-party cookies in 2024 may represent an opportunity to restructure that even the Times Square knock-off Cookie Monster
2024-05-06
In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of
2024-04-14
False images of destruction permeated Twitter following a deadly typhoon in Japan this September. Three images posted two days after the storm claimed to show flooded homes and streets submerged in mud, water and debris. The caption read: "Drone-shot photos
2024-02-21
Angelina Eng has over 25 years of digital media, marketing and operations experience, focusing on helping agencies and brands to define, build and manage digital media and marketing efforts.At the IAB, she helps advertisers, publishers, ad tech and data
2024-02-20
Thanks to everyone who has taken the time to reply. I’m always interested in hearing from people with ideas and feedback. Send a note by hitting reply or emailing me atbmorrissey@gmail.com. Big thanks to Outbrain, which is kicking off a sponsorship
2024-02-03
We believe that web3 will dramatically impact the media and entertainment landscape. We are already seeing this take shape withinmusic,art, andstorytelling. Large, centralized social networks and their advertising business models have taken a negative toll
2024-01-28
