7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [Podcast]

• Updated on: 2020-12-23
• Read original article here

Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don’t have the right foundations in place.

Too many marketers today are wasting loads of time and money trying to be everything to everyone instead of taking the time to slow down to speed up.

When is the last time you thought about WHY you are investing in social media? Why are you and your team executing your digital marketing plans? Who is it benefiting? Are you really getting the return on investment from your efforts that you know you deserve and expect?

Or are your results much less than you know they could be?

There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. It could be you don’t know where to start and are overwhelmed. Or it could be you are simply focusing on the wrong things.

The purpose of this post and my latest podcast episode today is to help you focus on the RIGHT things!

Focus really is key to success. Less is more. Quality over quantity is how you will see both short term and lasting impact.

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy.

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media?

If these challenges are what you are facing… you landed on the right blog post today.

Take a listen to episode #288 of the Social Zoom Factor podcast to hear 7 Steps to Develop a Profitable Social Media and Digital Marketing Strategy and Plan.

It’s not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. It is your responsibility and problem if you have put all your social business eggs into a social network basket (such as Facebook) that you do not own. Don’t blame Mark Zuckerberg.

It’s time to get your game face on. It’s time to to embrace imperfect perfection. It’s time to build and execute a social media plan that once and for all will help you achieve your business and life goals.

If you are ready to get to work and do what has to be done to succeed in the online world today, you must learn these 7 foundational steps.