Ecommerce and the Motivation to Start - JOSIC

• Updated on: 2017-04-24
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Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and connect it with consumers and your bank. It allows the free flow of commerce, your ideas, those who want to join you in what you are doing and a banking institution that can manage the electronic transfer of funds.

The overriding benefit of ecommerce is its low cost when compared to a brick and mortar storefront. However, an equally compelling benefit is the ability to appeal to a substantially larger consumer base.

Ecommerce can seem scary to those who have never dipped a toe into the waters of cyber sales. This can be likened to the apprehension some have felt over the use of a cell phone instead of a landline, a word processor instead a typewriter or a computer instead of an encyclopedia. These are not necessarily Luddites, but they do possess a fear over the use of something they don’t understand.

If you have an interest in ecommerce, but little interest in learning the skills to set up your online business there are online ecommerce solutions to help you get started. You can also use web builder technology to access many of the tools you will need to get started. These will typically be available with simple step-by-step instructions on the successful development of your ecommerce site.

One of the primary things you will need to know is that business transactions will typically be conducted electronically. What that means is you will not likely see cash or checks, but a simple notice (usually be email) that alerts you to deposits in a bank account or online financial institution such as PayPal.

Many larger online firms have further extended their sales potential by including Bill Me Later. This easy to use financial tool allows consumers to purchase something and defer payment in much the same way they might a credit card. The process for acceptance is simple and billing is handled by traditional mail, but can also be viewed via an online account by consumers.

Every day more tools are being made available to allow ecommerce to exist and thrive in an online environment.

What may seem ironic is even those who have attended college in the past, those who have encountered and conquered personal difficulties and those who have struggled through health difficulties may actually be the first to reject the idea of going into business online.

Yes, they have endured and conquered much, but they still view ecommerce as a hurdle that may be too much to manage.

The best suggestion I might make is to simply take the time to investigate some of the skills needed to conduct business online. Consider a few of the possibilities for an online business. Look through various online marketing ideas that others have used successfully. Pull each piece and view those fragments as puzzle pieces. When you have enough of them a bigger picture begins to emerge.

Ecommerce is possible and it isn’t something only those with great technical skills can use. It is for everyone. It may just be for you.