Link Building with Little to No Content | LSEO Digital Marketing Services

• Updated on: 2017-07-23
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Link Building 101has become intricately tied into content marketing as a piggyback strategy to earn big wins and boost referral traffic significantly. Content serves as the vehicle to place relevant, authoritative links among relevant niche publications. On the other hand, content also serves as a magnet that naturally attracts inbound links on its own merits.

Maybe your website doesn’t have much written content, due to time constraints, a focus on widgets or visuals, or some other factor, but you still find that links are important. How do you build links for a website void of content? Fortunately, there exist hundreds of link building opportunities available for any business and all it requires is a little creativity.

Links serve as a third party endorsement of your brand and your content, essentially establishing credibility for your webpage, but if you buy links, you run the risk of a manual penalty. You do not want a manual penalty.

Link building without content isn’t necessarily dangerous, but providing contextually null links could qualify as spam, which can make search engines look at them closer. Even more problematic, without context for the link itself, it’s quite difficult to nurture leads that end up clicking on your link through the sales funnel.

With Google’s repeated Penguin crackdowns, most editors are reluctant to give out links through other means than guest posting. While a nofollow link lies in neutral territory for both the link target and host, your website will miss out on the valuable flow of domain authority that contributes heavily to organic webpage rankings.

The solution lies in finding opportunities that already exist without building fresh content.

There are probably at least a few little-known brand mentions of your company scattered across the internet that requires looking through the cracks to discover. Brand mentions will often come through a brand’s set of products, offline marketing campaigns, or even local blogs who mention them indirectly in a blog post.

Moz’sFresh Web Exploreris an amazing tool that will discover brand and keyword mentions of your business or products across the internet. Right click on these webpages to view their source and then conduct a backlink analysis of the existing webpage, as well as their existingdomain authority. Ideally, you’ll want to collect links from websites that are active and don’t produce spam content.

After you’ve collected a few sources, it’s time for some outreach. Politely ask them in an email to include a link to your website. This will provide context for the mention for their brand’s audience, as well as source information.

Broken links are debatably one of the easiest link building schemes for scale. This process requires no content and is a creative way to acquire links from authoritative domains.

Conduct a broken backlink analysis on relevant niche articles or academic papers to discover broken or dead links. Then, contact the publisher and request fixing that link with a relevant landing page of your own that would satisfy the source of that link’s anchor text and context.

This process becomes easier when a competitor goes out of business and you can nab those hundreds or thousands of backlinks to slingshot in rank.

Online business reviewsgreatly impact your conversion rate and are a great way to increase referral traffic back to your website with the proper link.

Research review sites and influencers in your industry vertical and offer to have some of your products or your agency reviewed by the sites you discover. Make sure they have an active readership and ask them to include a link back to your website in the process for their own credibility.

If you’ve had success with any clients or customers in the past, kindly ask them to submit a testimonial to your website and ask if they can be shared on online review sites or their own site.

On the other hand, you can offer websites in your vertical personal testimonials to their credibility with a link pointing back to your website. Testimonials are often featured site wide and they drive massive traffic back to your website. Being a business in the position to review other websites provides immense authority for your character and brand.