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One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting
2023-02-26
Social media channels have unmatched potential to help your brand reach and engage your community in an incredibly cost-effective way. Although individual channels rise and fall in popularity—in some cases because of new ownership—social media has
2023-02-25
Tools How To Build A Winning MarTech Stack In 2023 Discover the leading tools and solutions you should consider including in your MarTech stack for 2023 and beyond. Director of Marketing at Search Engine Journal Bio Follow By clicking the "Sign Up" button, I
2023-02-25
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces –
2023-02-25
How to Manage a Content Production Workflow (10 Experts Weigh In) Posted on November 23, 2022 By John Doherty “What is your one tip for managing a content production workflow?” We’ve learned a lot about businesses and their content here at EditorNinja.
2023-02-18
Every business journey comes with its highs and lows. So often, these moments are determined by how inspired an individual feels and whether they are motivated to take that next leap. For this month’s book club, we asked three business experts to share
2023-02-18
Businesses Struggle To Think Like Their Customers — And It’s Killing Their Sales If you don’t understand your customer, you’re going to struggle to sell. And while it seems like common sense to “think like your customer,” I’m always astounded at
2023-02-18
Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding to our email headlines is all it takes to personalize well. In this article, we’ll look at why personalization matters, and how to get
2023-02-16
Law Top 5 Business Ideas For Women To Start Today Everyone has their reason for starting a business, which often falls under one of these categories; freedom, adaptability, and the urge for professional fulfillment. Women in business are looking for novel
2023-02-14
