The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing

• Updated on: 2018-04-05
• Read original article here

Increasing conversions for your website requires a great deal of effort and, there’s nothing more irritating than finding out someone just visited and “bounced off” without doing anything on it.

In this article, we’ll show you how to set up your website and campaigns in a manner that will boost sales and capture your visitors.

You can expect some tips on remarketing – lead magnets and the proper way to get your content that leads to conversions.

A frequent question that we always receive is, “how do you make visitors come back?” The answer is easy – retargeting. Now there are several ways how you can do that.

If a visitor visits your blog through a Google ad campaign, then you can always use cookies or pixel to track those visitors in some way.

Here’s how it looks like: a potential customer visits your site, and their browser gets a cookie. You can now customize when they get another ad from your website while they are browsing the web.

There are also content retargeting strategies where you can repurpose old content that has converted for you in the past. You can update the content and tweak it for the current market.

Don’t forget your old customers too. If you still have their email addresses, go ahead and send them something like this:

A lead magnet is something that you offer a potential customer or client in exchange for them signing up or doing something else for you. So any PDF, guide or downloadable can serve as a lead magnet.

But wait, there’s more.

Don’t give them anything; it has to be of absolute value to your customer. Here are a few notes on what a lead magnet is supposed to do:

A typical lead magnet is a newsletter or some subscriptions or recurring payment programs which user can enroll after entering the email address. However, don’t just be limited to that. There are a lot of lead magnet ideas that you can take advantage of.

A drip email campaign is an automated email marketing campaign that responds based on how your users interact with your site and the emails that you have previously sent them.

Take this into consideration:

If you utilize a proper email drip campaign, you can get a customer to buy from you again, keep them engaged, and even save money. In fact, if you were to sell something to an existing customer the probability of a purchase is at around 60 percent while this falls to about 5 to 20 percent with a new customer.

It might seem like a daunting task, but it can be simplified. You can install a plugin to do that or use an email marketing software. If you’re onboarding a new customer, your series of emails could look like this:

Something as simple as this can form your drip email campaign.

However, if you’re remarketing it becomes more of a mind map. Check this mind map from Pardot out:

As you can see, it involves several steps if your customer does not respond to what you have sent.

Remember all those lead magnets we discussed a while ago?  It’s now time to look through your bag of goodies to see if there’s anything you can offer them at each step of the drip marketing process. Remember, they already gave you their email, don’t be cheap with the premiums you’re giving away!

There are many programs available that can help you out with your drip email campaign.

For instance, Benchmark Email automates workflows for you.

This should be enough to get you going on your remarketing strategy in the meantime. These simple trick and explanations will work wonders in how you get your content, site and your planning together.