What the Best Digital Marketing Pros Do (and You Should Too) - Gary Bizzo

• Updated on: 2017-07-07
• Read original article here

The great thing about digital marketing is that industry tools and resources are available for anybody to use. With so many free tools and platforms, anybody could theoretically run a successful marketing campaign over the Internet. But you’ve also got to know what you’re doing. Only the pros succeed in digital marketing and if you want to do as they do, then follow the advice in this article! From running a successful social media marketing campaign, to getting to grips with blogging, we can tell you how to do it all.

Social media platforms are probably your biggest digital marketing assets. People are on social media all the time, so it’s an ideal place to advertise your product or service. The problem is, that you can’t build up followers on social media through advertisements alone: you need to create a community before you can monetize it.

Being popular on social media means sharing funny, beautiful or otherwise engaging images. It means sharing links to interesting articles and sharing content which people will actuallywant to see in their feed.

Sharing this type of content and engaging with others will help you to build up your number of followers. Once you’ve got a healthy number, you can start thinking about marketing more directly. Continue with the stuff that made them follow you in the first place, but include sales-based posts as well.

It’s also worth checking out our recent case study on a Twitter influencer — a perfect example of engagement in practice.

Unless you have a hugesocial media following, a lot of visitors to your site are going to come via search engines. While it may not immediately strike you as such, SEO work isa crucial form of digital marketing. Here are a few SEO tips to try:

There are lots of simple SEO tricks that you can try; it’s something you definitely need to invest in. No digital marketing campaign would be complete without factoring in some SEO.

It won’t make any difference if you’ve got a great advert somewhere drawing in load of customers, if they can’t figure out how to make the check-out work. You need to provide both a good user experience anda valuable customer experience

It is worth having people test your website to see how easily they can interact with it. If it does turn out that your website is not very user-friendly, you might like to think about completely overhauling it. UX testing can take many shapes and forms, from remote usability testing offered by companies like Userzoom, to highly localized and targeted user testing labs. Remember, even if you built a site with an in-built design and UX, you may need to tweak it to your users. A developer or designer should be able to help you.

While a good user experience is a distinct thing from a good customer experience, they’re closely allied. So how can you provide a good customer experience? Here are a few ideas:

I mentioned blogging above as something which provides SEO benefits, but it can also work in other important ways.

Blogging is the central pillar of many a digital marketing plan, mainly because it has so many benefits and is (relatively) easy to do. For an example of a business that gets blogging, look at Groove. They offer customer support services and their blog posts are all interesting and informative, while providing insights into their industry and company.

Here are a few tips and the core benefits of blogging:

Why don’t you revamp your own digital marketing campaign so that you can soon join the pro digital ranks? Before long, people will wonder whatyou did in order to achieve success! What marketing tips do you have to share?

I work with ecommerce businesses and marketing teams to create valuable content and targeted marketing strategies that yield strong results. I am always happy to share some of my knowledge with others to help them get their own businesses off the ground.