Savvy marketers have always understood the fundamental distinctions between B2B and B2C marketing. At the most basic level, these differences boil down to who you’re directing your messaging toward. B2C marketers sell to everyday consumers, while B2B
2024-04-29
Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best practices. We’ve all been there. Overcomplicating content can take many forms: Content
2024-04-22
Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple to find and access. In other words, it has to be optimized for searches. Think of
2024-04-21
There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five tried-and-tested tips to help you rise above the noise and achieve your content marketing
2024-04-20
Law 5 Steps To A Process-Driven Lead Generation Strategy Generating leads is essential to the success of any business, no matter what industry it operates in. However, generating high-quality leads that convert into customers can be a daunting task. It is not
2024-04-11
Content Marketing: The Dos and Don’ts By Kayleigh Bridges / September 29, 2022 September 29, 2022 Every marketer knows that content is king. However, when it comes to content marketing, many businesses are having difficulties leveraging the true potential
2024-04-10
When it comes to content marketing, there is no question that search engine optimization (SEO) is a vital tactic for teams. Our friends at Semrush found that SEO was the mostefficient content marketing tactic in 2020 (according to 75% of marketers surveyed),
2024-04-09
How Long Should a Blog Post Be? A Data-Driven Guide for 2024
How long should a blog post be?
The answer depends on what your content goals are, who your audience is, and why
2024-04-09
As a Life Science recruiter or hiring manager,employer branding should be at the forefront of all your recruitment marketing activities. You should be working to establish an employer brand that clearly tells jobseekers: As PR is all about effective
2024-04-07
